Friday, November 25, 2005
AJDirectCashflow-Biz-Wiz: Getting Started: Creating a Business Plan.
AJDirectCashflow-Biz-Wiz: Getting Started: Creating a Business Plan.http://www.AJDirectCashflow.com
Internet Advertising Options.
Internet Advertising Options
Copyright Alan Martin & Stone Evans.
http://AJDirectCashflow.com
Free Articles
from ArticleFinders.com
Your online business will likely require more
advertising than a contemporary business downtown, yet
some new to the world of online business do not spend
the time and money to advertise their business
appropriately and are, in turn, loosing money. Your
online business is crammed into the world wide web
along with thousands of others selling the same
product or service as yourself. Consider this
scenario: In your hometown you want to open an art
supply store. In that same town there are thousands
of art supply stores. In order for your business to
be successful, it will have to stand out in some way
from the others. This is exactly what is happening
when a business is opened online. There is so much
competition, that you must take drastic measures to
ensure that you are getting noticed. Advertising can
be done in so many ways online. These are some of the
most successful ways that you can promote your online
business.
Advertising in e-zines is a popular way to promote
your online business. Ezines are the magazines of the
internet; they written on a particular subject and
read by those interested in that subject. Therefore,
ezine readers are already potential customers and
advertising your site in ezines that are related to
your business is almost guaranteed to help drive
traffic to your site and increase sales for your
product. You should be sure when advertising in
ezines that you are not advertising along side
competitors. Ask the ezine producer if there is a
policy concerning posting competing ads. It is also
a good idea to subscribe to the ezine before making a
decision about whether or not to advertise in it. An
ezine that runs fewer ads is a better choice than one
that runs many ads. You can look at the online
Directory of Ezines to find publications that are
relevant to your company.
Pay-per-click programs are an excellent way to
advertise your business without taking a risk that you
have advertised in the wrong place. With
pay-per-click, you can advertise you site and only
pay for those who click the link and go to your site.
Another popular pay-per program is the pay-per-lead
program that allows you to only pay for leads.
Usually this means that you pay for only those who
download a trail, fill out a form or enter a
sweepstakes; whatever you choose. Lastly you can
display pay-per-click banner ads in which your company
would be allowed to place a banner on their site and
you will be charged for every click that your banner
receives.
Opt-In email is a great way to advertise your
business, however it is expensive and it can be
misused very easily. Using opt-in emails, you would
submit your sales copy to the company that will in
turn email it to those on their mailing list. You
should be very careful since some of the companies
that advertise their mailing lists as opt-in email
service is sometimes really SPAM. It is essential
that you have a perfect and effective sales letter
when using opt-in mailing lists. Without and
effective sales copy your money and time have been
wasted.
Note from the author:Alan Martin & Stone Evans.
-------------------------------------------------------
Stone Evans Will Personally Build A Money Making
Website Just For You That's 100% Ready To Take
Orders And Pull In Massive Residual Profits Today!
Get All The Exciting Details And Signup Now At:
http://www.PlugInProfitSite.com/main-10241
-------------------------------------------------------
Copyright Alan Martin & Stone Evans.
http://AJDirectCashflow.com
Free Articles
from ArticleFinders.com
Your online business will likely require more
advertising than a contemporary business downtown, yet
some new to the world of online business do not spend
the time and money to advertise their business
appropriately and are, in turn, loosing money. Your
online business is crammed into the world wide web
along with thousands of others selling the same
product or service as yourself. Consider this
scenario: In your hometown you want to open an art
supply store. In that same town there are thousands
of art supply stores. In order for your business to
be successful, it will have to stand out in some way
from the others. This is exactly what is happening
when a business is opened online. There is so much
competition, that you must take drastic measures to
ensure that you are getting noticed. Advertising can
be done in so many ways online. These are some of the
most successful ways that you can promote your online
business.
Advertising in e-zines is a popular way to promote
your online business. Ezines are the magazines of the
internet; they written on a particular subject and
read by those interested in that subject. Therefore,
ezine readers are already potential customers and
advertising your site in ezines that are related to
your business is almost guaranteed to help drive
traffic to your site and increase sales for your
product. You should be sure when advertising in
ezines that you are not advertising along side
competitors. Ask the ezine producer if there is a
policy concerning posting competing ads. It is also
a good idea to subscribe to the ezine before making a
decision about whether or not to advertise in it. An
ezine that runs fewer ads is a better choice than one
that runs many ads. You can look at the online
Directory of Ezines to find publications that are
relevant to your company.
Pay-per-click programs are an excellent way to
advertise your business without taking a risk that you
have advertised in the wrong place. With
pay-per-click, you can advertise you site and only
pay for those who click the link and go to your site.
Another popular pay-per program is the pay-per-lead
program that allows you to only pay for leads.
Usually this means that you pay for only those who
download a trail, fill out a form or enter a
sweepstakes; whatever you choose. Lastly you can
display pay-per-click banner ads in which your company
would be allowed to place a banner on their site and
you will be charged for every click that your banner
receives.
Opt-In email is a great way to advertise your
business, however it is expensive and it can be
misused very easily. Using opt-in emails, you would
submit your sales copy to the company that will in
turn email it to those on their mailing list. You
should be very careful since some of the companies
that advertise their mailing lists as opt-in email
service is sometimes really SPAM. It is essential
that you have a perfect and effective sales letter
when using opt-in mailing lists. Without and
effective sales copy your money and time have been
wasted.
Note from the author:Alan Martin & Stone Evans.
-------------------------------------------------------
Stone Evans Will Personally Build A Money Making
Website Just For You That's 100% Ready To Take
Orders And Pull In Massive Residual Profits Today!
Get All The Exciting Details And Signup Now At:
http://www.PlugInProfitSite.com/main-10241
-------------------------------------------------------
Cross Promoting Techniques that Work.
Cross Promoting Techniques that Work
Copyright Alan Martin
http://www.AJDirectCashflow.com
Cross promotions are not a new idea. They have been
used by businesses for a very long time. For example,
a real-estate company may promote a certain lawyer to
close a sale, as the lawyer will promote that agency
in his firm. The system is somewhat similar to the
primitive barter system, where people traded items
rather than using money. How can anything primitive
fit into the online world of Internet marketing? Very
easily. Cross promotions are, simply stated, a trade
of advertising space. Instead of paying for
advertising space on a site, you would place their ad
on your page and yours on theirs. There are many ways
to use cross promotions in your internet business that
can be an effective and cost efficient way to
advertise.
One way is to use link exchanges. This is very
effective when doing cross promotions with a company
that is similar to yours, however you should be sure
and never link to a page that is in direct competition
with yours. One of the best things about link
exchanges is that some search engines are factoring in
hits from the sites that are linked to your page to
when determining the ranking. Therefore linking to a
more popular site, can not only increase your
advertising, and traffic, but also increase your
search engine ranking.
When customers or potential customers subscribe to
your ezine you can use this as an opportunity to use
cross promotions. On the same page that the customer
subscribes to your ezine, make available the
opportunity to subscribe to another company’s ezine.
You can even exchange ad space in ezines, and provide
recommendations for those whom you cross promote with.
You might even want to exchange column space in one
another’s ezines.
Writing free articles that inform customers or
potential customers with information that is useful
and accurate can create a reputation for you and your
business. Soon readers will come to know you as an
expert on the subject. In these articles the author
uses a byline to help promote his site. Bylines can
be a way to use cross promotions as well. You can use
part of the space in your byline to recommend
another’s product.
If you have been considering writing an ebook, a joint
venture could mean increased profits for you and the
person you are partnering with. Cross promotions
through ebooks are an excellent way to allow for a
wider topic and to promote both your business and your
partner’s business. The ebook should contain
information that will benefit both businesses and
still be helpful to the reader. A good example of
using cross promotions through an ebook is to a site
selling used video games partnering with a site
selling gaming devices. These are two subjects that
would interest the same reader and most likely lead
the reader to both sites.
You should keep in mind that the recommendations that
you make are a direct reflection of you, so choose
your cross promotional businesses carefully. Also
keep in mind that it would be nice as a shopper to be
able to link from one site to another as a way to
“shop around.“ Since this is usually not beneficial
to you, never link or recommend a site that is in
direct competition with you. Instead, recommend those
who are similar, such as health and life insurance.
Note from the author:
-------------------------------------------------------
Stone Evans Will Personally Build A Money Making
Website Just For You That's 100% Ready To Take
Orders And Pull In Massive Residual Profits Today!
Get All The Exciting Details And Signup Now At:
http://www.PlugInProfitSite.com/main-10241
-------------------------------------------------------
Copyright Alan Martin
http://www.AJDirectCashflow.com
Cross promotions are not a new idea. They have been
used by businesses for a very long time. For example,
a real-estate company may promote a certain lawyer to
close a sale, as the lawyer will promote that agency
in his firm. The system is somewhat similar to the
primitive barter system, where people traded items
rather than using money. How can anything primitive
fit into the online world of Internet marketing? Very
easily. Cross promotions are, simply stated, a trade
of advertising space. Instead of paying for
advertising space on a site, you would place their ad
on your page and yours on theirs. There are many ways
to use cross promotions in your internet business that
can be an effective and cost efficient way to
advertise.
One way is to use link exchanges. This is very
effective when doing cross promotions with a company
that is similar to yours, however you should be sure
and never link to a page that is in direct competition
with yours. One of the best things about link
exchanges is that some search engines are factoring in
hits from the sites that are linked to your page to
when determining the ranking. Therefore linking to a
more popular site, can not only increase your
advertising, and traffic, but also increase your
search engine ranking.
When customers or potential customers subscribe to
your ezine you can use this as an opportunity to use
cross promotions. On the same page that the customer
subscribes to your ezine, make available the
opportunity to subscribe to another company’s ezine.
You can even exchange ad space in ezines, and provide
recommendations for those whom you cross promote with.
You might even want to exchange column space in one
another’s ezines.
Writing free articles that inform customers or
potential customers with information that is useful
and accurate can create a reputation for you and your
business. Soon readers will come to know you as an
expert on the subject. In these articles the author
uses a byline to help promote his site. Bylines can
be a way to use cross promotions as well. You can use
part of the space in your byline to recommend
another’s product.
If you have been considering writing an ebook, a joint
venture could mean increased profits for you and the
person you are partnering with. Cross promotions
through ebooks are an excellent way to allow for a
wider topic and to promote both your business and your
partner’s business. The ebook should contain
information that will benefit both businesses and
still be helpful to the reader. A good example of
using cross promotions through an ebook is to a site
selling used video games partnering with a site
selling gaming devices. These are two subjects that
would interest the same reader and most likely lead
the reader to both sites.
You should keep in mind that the recommendations that
you make are a direct reflection of you, so choose
your cross promotional businesses carefully. Also
keep in mind that it would be nice as a shopper to be
able to link from one site to another as a way to
“shop around.“ Since this is usually not beneficial
to you, never link or recommend a site that is in
direct competition with you. Instead, recommend those
who are similar, such as health and life insurance.
Note from the author:
-------------------------------------------------------
Stone Evans Will Personally Build A Money Making
Website Just For You That's 100% Ready To Take
Orders And Pull In Massive Residual Profits Today!
Get All The Exciting Details And Signup Now At:
http://www.PlugInProfitSite.com/main-10241
-------------------------------------------------------
Designing A Website That Sells.
Designing A Website That Sells
Copyright Alan Martin
http://www.AJDirectCashflow.com
Would you buy meat from a grocery store that left the
bad meat in with the good meat or wasn’t clean? Would
you buy a car from a sales lot that had totaled
automobiles on the front lot? I wouldn’t and neither
would you. Your website is your grocery store; your
car lot. You must have an atmosphere that is pleasing
to buyers. One that tells that buyer that you are not
an amateur, but instead a trained, seasoned
professional. Your site is a direct reflection of
your product and that is why that having a well
designed website can make or break your sales.
The first thing to keep in mind when designing your
website, is “surfability”. Take a few minutes a look
around at several web pages. What makes them
appealing? Were there some that you closed out of
immediately? Why? Take notes and do your research.
Keep in mind that when a person visits your site they
have a goal in mind. They are either seeking
information or shopping for a product. Give the
person what they want without having to search for it.
Be sure that all the information on your site is
relevant to your product. Make the buyer think that
they need your product to solve their problem.
Your main page serves a very specific purpose. It
should be an avenue by which the customer can shop
your site. It should be easy to view and load very
quickly. This is your first impression and we all
know that first impressions can either close the deal
or loose the deal. Make it simple. It is best to
have links that are easily viewable by the reader that
will navigate them to where they want to be. Tables
are often a great choice when deciding on a way to
design the main page of your site. Your main page
should load very quickly, chances are if it takes the
page more than ten seconds to load even on a 56k
modem, the customer will click away to save time,
hoping to find the information or product elsewhere.
To increase the loading speed of your main page you
should avoid large graphics or excessive graphics. To
many banners or special effects can cause a page to
load slowly as well.
To make your web site more appealing to the eyes, you
should stick to mild colors. If your site is a
content site where the user will be doing a lot of
reading, it is best to stick to black and white.
Color can be added when using tables, as a way to
brighten up the page, but remember to keep the overall
look of the page professional and appealing to the
audience that will be visiting most often. Since
screen resolutions vary among monitors, it is a good
idea to set the pixels to a standard 800x600. You may
also choose to set the tables in your web page to span
a percentage of the page rather than a set number of
inches. This will be sure to accommodate all screen
sizes. You should remember that a lot of Internet
users will not use the same browser as you, and
therefore you should be sure that your site looks as
good on other browsers as it does your own. You can
do this by downloading several browsers through which
to look at your page.
Be aware of the fact that the overall look of your
website is a way to make money. The appearance of the
site, if designed properly, can be an excellent
marketing strategy for your product or service.
Note from the author:
-------------------------------------------------------
Stone Evans Will Personally Build A Money Making
Website Just For You That's 100% Ready To Take
Orders And Pull In Massive Residual Profits Today!
Get All The Exciting Details And Signup Now At:
http://www.PlugInProfitSite.com/main-10241
-------------------------------------------------------
Copyright Alan Martin
http://www.AJDirectCashflow.com
Would you buy meat from a grocery store that left the
bad meat in with the good meat or wasn’t clean? Would
you buy a car from a sales lot that had totaled
automobiles on the front lot? I wouldn’t and neither
would you. Your website is your grocery store; your
car lot. You must have an atmosphere that is pleasing
to buyers. One that tells that buyer that you are not
an amateur, but instead a trained, seasoned
professional. Your site is a direct reflection of
your product and that is why that having a well
designed website can make or break your sales.
The first thing to keep in mind when designing your
website, is “surfability”. Take a few minutes a look
around at several web pages. What makes them
appealing? Were there some that you closed out of
immediately? Why? Take notes and do your research.
Keep in mind that when a person visits your site they
have a goal in mind. They are either seeking
information or shopping for a product. Give the
person what they want without having to search for it.
Be sure that all the information on your site is
relevant to your product. Make the buyer think that
they need your product to solve their problem.
Your main page serves a very specific purpose. It
should be an avenue by which the customer can shop
your site. It should be easy to view and load very
quickly. This is your first impression and we all
know that first impressions can either close the deal
or loose the deal. Make it simple. It is best to
have links that are easily viewable by the reader that
will navigate them to where they want to be. Tables
are often a great choice when deciding on a way to
design the main page of your site. Your main page
should load very quickly, chances are if it takes the
page more than ten seconds to load even on a 56k
modem, the customer will click away to save time,
hoping to find the information or product elsewhere.
To increase the loading speed of your main page you
should avoid large graphics or excessive graphics. To
many banners or special effects can cause a page to
load slowly as well.
To make your web site more appealing to the eyes, you
should stick to mild colors. If your site is a
content site where the user will be doing a lot of
reading, it is best to stick to black and white.
Color can be added when using tables, as a way to
brighten up the page, but remember to keep the overall
look of the page professional and appealing to the
audience that will be visiting most often. Since
screen resolutions vary among monitors, it is a good
idea to set the pixels to a standard 800x600. You may
also choose to set the tables in your web page to span
a percentage of the page rather than a set number of
inches. This will be sure to accommodate all screen
sizes. You should remember that a lot of Internet
users will not use the same browser as you, and
therefore you should be sure that your site looks as
good on other browsers as it does your own. You can
do this by downloading several browsers through which
to look at your page.
Be aware of the fact that the overall look of your
website is a way to make money. The appearance of the
site, if designed properly, can be an excellent
marketing strategy for your product or service.
Note from the author:
-------------------------------------------------------
Stone Evans Will Personally Build A Money Making
Website Just For You That's 100% Ready To Take
Orders And Pull In Massive Residual Profits Today!
Get All The Exciting Details And Signup Now At:
http://www.PlugInProfitSite.com/main-10241
-------------------------------------------------------
Multiply Your Sales Through Affiliate Programs.
Multiply Your Sales Through Affiliate Programs
Copyright Alan Martin
http://www.AJDirectCashflow.com
What could be better than exceeding your personal
sales goals for a given month or year? How about
doubling, tripling or even more of you sales goal for
the month? This is exactly what affiliates can do for
you. The amount of growth potential through
affiliates is unlimited; the more affiliates you have
the more money you can make, after all, if Sam Walton
tried to run every Wal-Mart store, he obviously
wouldn’t be very successful. You must realize that
for maximum growth you cannot do it alone. Think of
the success of companies such as Avon or Home
Interiors. Their success is based on two things; a
great product and excellent affiliate programs.
To attract affiliates to your company you should make
it worth their time. Offering one percent of sales,
is not an attractive offer, the higher the commission
that you are able to offer your affiliates the more
affiliates will be tempted to join your team. You
should also provide your affiliates with the tools
that they will need to successfully market your
product such as banner ads, articles, and anything
else that will help them to better market the product.
You should provide the affiliates with updated
product information through newsletters, new
promotional campaigns and other things to motivate and
inform the affiliates.
You can choose to run your affiliate program in a few
different ways, both of which are beneficial to your
business. A one-tier affiliate program allows you to
generally offer a larger commission and pays on one
level. The affiliate will receive a predetermined
amount for each sale. Using a two-tier affiliate
program, affiliates are paid on two different levels.
This is done by allowing the affiliates to recruit
others to sell under them. In this situation, the top
level affiliate would receive a slightly larger
commission than the recruit or second level affiliate.
For example if the top level seller makes 20% of the
sale, then she/he would make 15% giving the second
level affiliate the 5%.
Setting up the affiliate program can also be done in
two different ways. One way is to do it yourself
through an affiliate tracking software. This software
will provide you with a way to track affiliate sales
as well as allow the affiliates to view their
progress. The downside to this option is that you are
responsible for making payments. You can also choose
to hire an affiliate tracking company to do all the
work for you. These companies will allow the use of
credit cards and completely run the affiliate program
from billing customers, paying affiliates, and also
pay you. This is a great option for the busy business
owner or the beginning business owner and it is
affordable as most affiliate tracking companies charge
a small one time fee. However you choose to run your
affiliate program it is sure to increase profits for
your business.
Note from the author:
-------------------------------------------------------
Stone Evans Will Personally Build A Money Making
Website Just For You That's 100% Ready To Take
Orders And Pull In Massive Residual Profits Today!
Get All The Exciting Details And Signup Now At:
http://www.PlugInProfitSite.com/main-10241
-------------------------------------------------------
Copyright Alan Martin
http://www.AJDirectCashflow.com
What could be better than exceeding your personal
sales goals for a given month or year? How about
doubling, tripling or even more of you sales goal for
the month? This is exactly what affiliates can do for
you. The amount of growth potential through
affiliates is unlimited; the more affiliates you have
the more money you can make, after all, if Sam Walton
tried to run every Wal-Mart store, he obviously
wouldn’t be very successful. You must realize that
for maximum growth you cannot do it alone. Think of
the success of companies such as Avon or Home
Interiors. Their success is based on two things; a
great product and excellent affiliate programs.
To attract affiliates to your company you should make
it worth their time. Offering one percent of sales,
is not an attractive offer, the higher the commission
that you are able to offer your affiliates the more
affiliates will be tempted to join your team. You
should also provide your affiliates with the tools
that they will need to successfully market your
product such as banner ads, articles, and anything
else that will help them to better market the product.
You should provide the affiliates with updated
product information through newsletters, new
promotional campaigns and other things to motivate and
inform the affiliates.
You can choose to run your affiliate program in a few
different ways, both of which are beneficial to your
business. A one-tier affiliate program allows you to
generally offer a larger commission and pays on one
level. The affiliate will receive a predetermined
amount for each sale. Using a two-tier affiliate
program, affiliates are paid on two different levels.
This is done by allowing the affiliates to recruit
others to sell under them. In this situation, the top
level affiliate would receive a slightly larger
commission than the recruit or second level affiliate.
For example if the top level seller makes 20% of the
sale, then she/he would make 15% giving the second
level affiliate the 5%.
Setting up the affiliate program can also be done in
two different ways. One way is to do it yourself
through an affiliate tracking software. This software
will provide you with a way to track affiliate sales
as well as allow the affiliates to view their
progress. The downside to this option is that you are
responsible for making payments. You can also choose
to hire an affiliate tracking company to do all the
work for you. These companies will allow the use of
credit cards and completely run the affiliate program
from billing customers, paying affiliates, and also
pay you. This is a great option for the busy business
owner or the beginning business owner and it is
affordable as most affiliate tracking companies charge
a small one time fee. However you choose to run your
affiliate program it is sure to increase profits for
your business.
Note from the author:
-------------------------------------------------------
Stone Evans Will Personally Build A Money Making
Website Just For You That's 100% Ready To Take
Orders And Pull In Massive Residual Profits Today!
Get All The Exciting Details And Signup Now At:
http://www.PlugInProfitSite.com/main-10241
-------------------------------------------------------
Implementing and Opt-In List to Optimize Your Internet Marketing Success.
Implementing and Opt-In List to Optimize Your Internet Marketing Success
Copyright Alan Martin
http://www.AJDirectCashflow.com
In order to make a success of your website or online
business, it is obvious that you will need customers.
Although everyone who visits your page will not become
a customer, they must have some interest in your
product or service that brought them there in the
first place and therefore they are a potential
customer. Potential customers are much more likely to
become actual customers if you make an effort to keep
in touch with them. This essential marketing tool is
called and opt-in list.
An opt-in list will allow you to keep track of your
potential customers by obtaining their email address
in order to keep them informed about the latest
updates for your product or service. You can create
your own opt-in list or you can use an opt-in list
creator that is available online from several sources.
The benefits of creating your own opt-in list is that
you will be able to send personal messages to the
potential customers and they will not need to do
anything, whereas with commercial opt-in lists, the
customer will receive a generated message and will be
required to verify their acceptance of the message.
An important part of creating a successful opt-in list
is to keep in mind that potential customer will visit
your site from many places and may not see your
homepage. Therefore it is imperative to have the
ability to subscribe to the mailing list from all
pages of your site. You should not, however, make the
subscription information a focus point of every page.
It is a good idea to put it at the bottom or top of
the page where it is visible but not distracting. It
is also a good idea to promote your mailing list by
using a give-away. You could offer a service, a
discount, or an ebook. You can also drive potential
subscriber to join your mailing list by writing
articles that will benefit the reader and at the same
time, build your credibly as an expert. You can
include the subscription information in the byline of
the articles. You could also write an ebook with your
subscription information on each page, which will
allow the customer to easily access the information
and join the list with ease.
Once you have created the mailing list and now have
your potential customers within your grasp it is your
responsibility to keep them updated and interested.
Provide them with quality information that is
up-to-date and of interest to them. Offer discounts
or a newsletter, something that the reader can use.
This will keep them interested and will drive them to
your site over and over, eventually they may make a
purchase and if not, they will be informed enough to
use word of mouth advertising for your site.
Note from the author:
-------------------------------------------------------
Stone Evans Will Personally Build A Money Making
Website Just For You That's 100% Ready To Take
Orders And Pull In Massive Residual Profits Today!
Get All The Exciting Details And Signup Now At:
http://www.PlugInProfitSite.com/main-10241
-------------------------------------------------------
Copyright Alan Martin
http://www.AJDirectCashflow.com
In order to make a success of your website or online
business, it is obvious that you will need customers.
Although everyone who visits your page will not become
a customer, they must have some interest in your
product or service that brought them there in the
first place and therefore they are a potential
customer. Potential customers are much more likely to
become actual customers if you make an effort to keep
in touch with them. This essential marketing tool is
called and opt-in list.
An opt-in list will allow you to keep track of your
potential customers by obtaining their email address
in order to keep them informed about the latest
updates for your product or service. You can create
your own opt-in list or you can use an opt-in list
creator that is available online from several sources.
The benefits of creating your own opt-in list is that
you will be able to send personal messages to the
potential customers and they will not need to do
anything, whereas with commercial opt-in lists, the
customer will receive a generated message and will be
required to verify their acceptance of the message.
An important part of creating a successful opt-in list
is to keep in mind that potential customer will visit
your site from many places and may not see your
homepage. Therefore it is imperative to have the
ability to subscribe to the mailing list from all
pages of your site. You should not, however, make the
subscription information a focus point of every page.
It is a good idea to put it at the bottom or top of
the page where it is visible but not distracting. It
is also a good idea to promote your mailing list by
using a give-away. You could offer a service, a
discount, or an ebook. You can also drive potential
subscriber to join your mailing list by writing
articles that will benefit the reader and at the same
time, build your credibly as an expert. You can
include the subscription information in the byline of
the articles. You could also write an ebook with your
subscription information on each page, which will
allow the customer to easily access the information
and join the list with ease.
Once you have created the mailing list and now have
your potential customers within your grasp it is your
responsibility to keep them updated and interested.
Provide them with quality information that is
up-to-date and of interest to them. Offer discounts
or a newsletter, something that the reader can use.
This will keep them interested and will drive them to
your site over and over, eventually they may make a
purchase and if not, they will be informed enough to
use word of mouth advertising for your site.
Note from the author:
-------------------------------------------------------
Stone Evans Will Personally Build A Money Making
Website Just For You That's 100% Ready To Take
Orders And Pull In Massive Residual Profits Today!
Get All The Exciting Details And Signup Now At:
http://www.PlugInProfitSite.com/main-10241
-------------------------------------------------------
Golden Rules For the Use of Autoresponders.
Golden Rules For the Use of Autoresponders
Copyright Alan Martin
htt://www.AJDirectCashflow.com
Autoresponders are a perfect way to increase traffic
to your site. They can save many valuable hours by
automatically answering emails concerning frequently
asked questions about a service or product or by
sending a welcome letter to new members of your
program. There are many ways that autoresponders can
help your business. One of the most important is
their ability to track the effectiveness of your
promotions. Since autoresponders are one of the most
popular marketing tools available today, they are
being used by a lot of different kinds of business and
websites. Some of these take advantage of the system
to use the autoresponders in a negative manner. You
should be aware of some of the “Golden Rules” when
using autoresponders.
Thou Shalt Not Use an Autoresponder Address When
Submitting to Search Engines.
Since you will most likely submit your site to search
engines such as Google or Yahoo!, directories,
classifieds, and free for all sites, you should be
made aware of the fact that these sites commonly use
an autoresponder as well. If you were to use your
autoresponder to contact these companies, their
autoresponder will reply to yours and so on and so on.
Thus creating a cycle of autoresponses that will
flood your email box and theirs as well.
Thou Shalt Not Use an Autoresponder to Subscribe to
Ezines or Discussion Forums.
Since most of the time an Ezine will send you updates
and new information regularly, your auto responder
will send them a message each time. In a discussion
forum, every person in the discussion forum will
receive your auto response. This can be irritating
and most of the time you will be unsubscribed. It is
often hard for the administrators of the forum or
ezine to determine who is using the autoresponse and
therefore it is simply common courtesy to never use an
autoresponer in this manner.
Thou Shalt Not Use an Autoresponder to Take Advantage
Of Unsuspecting Individuals.
Some very unprofessional companies will use
autoresponders to respond to an automated message
when this is done the address in the “from” field will be
automatically subscribed to their mailing list. This
is a extremely un ethical use of autoresponders and
those who do it are in jeopardy of creating a very
negative image of themselves and their company.
Rather than promote their service or business, this
usually leads to people becoming very upset and
spreading a negative word about your company rather
than a good one.
The Internet can be a great place to do business and
autoresponders can be an excellent way to save time,
however when used in an unprofessional way, they can
lead to frustration and aggravation for others. Your
company will suffer the loss of much business if you
choose to participate in these abusive practices. The
appropriate use of auto responders can generate a
large amount of business, while inappropriate use can
drive away that business.
Note from the author:
-------------------------------------------------------
Stone Evans Will Personally Build A Money Making
Website Just For You That's 100% Ready To Take
Orders And Pull In Massive Residual Profits Today!
Get All The Exciting Details And Signup Now At:
http://www.PlugInProfitSite.com/main-10241
-------------------------------------------------------
Copyright Alan Martin
htt://www.AJDirectCashflow.com
Autoresponders are a perfect way to increase traffic
to your site. They can save many valuable hours by
automatically answering emails concerning frequently
asked questions about a service or product or by
sending a welcome letter to new members of your
program. There are many ways that autoresponders can
help your business. One of the most important is
their ability to track the effectiveness of your
promotions. Since autoresponders are one of the most
popular marketing tools available today, they are
being used by a lot of different kinds of business and
websites. Some of these take advantage of the system
to use the autoresponders in a negative manner. You
should be aware of some of the “Golden Rules” when
using autoresponders.
Thou Shalt Not Use an Autoresponder Address When
Submitting to Search Engines.
Since you will most likely submit your site to search
engines such as Google or Yahoo!, directories,
classifieds, and free for all sites, you should be
made aware of the fact that these sites commonly use
an autoresponder as well. If you were to use your
autoresponder to contact these companies, their
autoresponder will reply to yours and so on and so on.
Thus creating a cycle of autoresponses that will
flood your email box and theirs as well.
Thou Shalt Not Use an Autoresponder to Subscribe to
Ezines or Discussion Forums.
Since most of the time an Ezine will send you updates
and new information regularly, your auto responder
will send them a message each time. In a discussion
forum, every person in the discussion forum will
receive your auto response. This can be irritating
and most of the time you will be unsubscribed. It is
often hard for the administrators of the forum or
ezine to determine who is using the autoresponse and
therefore it is simply common courtesy to never use an
autoresponer in this manner.
Thou Shalt Not Use an Autoresponder to Take Advantage
Of Unsuspecting Individuals.
Some very unprofessional companies will use
autoresponders to respond to an automated message
when this is done the address in the “from” field will be
automatically subscribed to their mailing list. This
is a extremely un ethical use of autoresponders and
those who do it are in jeopardy of creating a very
negative image of themselves and their company.
Rather than promote their service or business, this
usually leads to people becoming very upset and
spreading a negative word about your company rather
than a good one.
The Internet can be a great place to do business and
autoresponders can be an excellent way to save time,
however when used in an unprofessional way, they can
lead to frustration and aggravation for others. Your
company will suffer the loss of much business if you
choose to participate in these abusive practices. The
appropriate use of auto responders can generate a
large amount of business, while inappropriate use can
drive away that business.
Note from the author:
-------------------------------------------------------
Stone Evans Will Personally Build A Money Making
Website Just For You That's 100% Ready To Take
Orders And Pull In Massive Residual Profits Today!
Get All The Exciting Details And Signup Now At:
http://www.PlugInProfitSite.com/main-10241
-------------------------------------------------------
Five Proven Methods for Internet Marketing Success.
Five Proven Methods for Internet Marketing Success
Copyright Alan Martin
http://www.AJDirectCashflow.com
There are hundreds of ways that you can promote your
online business or website, some more effective than
others. These five proven methods will help you to
generate traffic to your site and also to generate
income into your wallet.
1. One thing that appeals to everyone is “free.” If
it is free people will take it. Think of the samples
of cheese given away at grocery stores. Do you really
want a small piece of cheese? Of course not! But you
take it simply because it is free and someone is nice
enough to offer it to you. The same principle applies
with information or services offered from your
website. You can send out free newsletters or offer a
free trail period. One popular thing that is being
given away now are free credit reports or free PC
scans. These freebies are what we in the marketing
field like to call teasers. After running the free
credit report or PC scan we alert the customer if
there is something found on their credit record or PC
and then offer to show them what it is or repair the
problem for a price. This can be an effective way to
get information to your potential customers, create
sales or to generate traffic to your site.
2. Your website contains information about a service
or product that you are very knowledgeable about. You
can use this knowledge to generate traffic to your
site by writing articles in your area of expertise and
having them published in an ezine or an article
information site. The most effective way to use these
articles is to write them for free and ask in return
that the publisher allow you to include a byline. A
byline is a very short summary of the author, their
credentials and their website. Your byline is a way
that readers will come to know you as an expert on the
topic and will in turn come to trust your site as a
source of credible information.
3. Some search engines will allow a website to
purchase their ranking. This is an excellent Internet
marketing technique in that it is effective and
inexpensive. In the pay-per-click programs, website
are only billed for those who actually visit the page,
unlike banner ads which may be seen by millions but
only used by a few. When using the pay-per-click
program you are asked to choose keywords and when
those are entered your site will appear and if the
surfer chooses to view your site, you are billed for
that click. Many pay-per-click programs will offer
other benefits as well, such as updated lists of
commonly used keywords.
4. You should remember that others are in the same
boat as you. You can choose to network with those who
have similar marketing ideas. When networking you
will be able to share links and refer customers to
each other. You should always be very cautious when
choosing a networking partner as everything that you
recommend is a reflection of yourself or your product
and therefore, you should be certain that your
networking partner is a reputable source of
information.
5. Simply because your website is online, doesn’t
mean that all your advertising should be. Advertise
in newspapers, TV, the radio or you can even send out
a press release to get your information to thousands
of people all over the country.
Note from the author:
-------------------------------------------------------
Stone Evans Will Personally Build A Money Making
Website Just For You That's 100% Ready To Take
Orders And Pull In Massive Residual Profits Today!
Get All The Exciting Details And Signup Now At:
http://www.PlugInProfitSite.com/main-10241
-------------------------------------------------------
Copyright Alan Martin
http://www.AJDirectCashflow.com
There are hundreds of ways that you can promote your
online business or website, some more effective than
others. These five proven methods will help you to
generate traffic to your site and also to generate
income into your wallet.
1. One thing that appeals to everyone is “free.” If
it is free people will take it. Think of the samples
of cheese given away at grocery stores. Do you really
want a small piece of cheese? Of course not! But you
take it simply because it is free and someone is nice
enough to offer it to you. The same principle applies
with information or services offered from your
website. You can send out free newsletters or offer a
free trail period. One popular thing that is being
given away now are free credit reports or free PC
scans. These freebies are what we in the marketing
field like to call teasers. After running the free
credit report or PC scan we alert the customer if
there is something found on their credit record or PC
and then offer to show them what it is or repair the
problem for a price. This can be an effective way to
get information to your potential customers, create
sales or to generate traffic to your site.
2. Your website contains information about a service
or product that you are very knowledgeable about. You
can use this knowledge to generate traffic to your
site by writing articles in your area of expertise and
having them published in an ezine or an article
information site. The most effective way to use these
articles is to write them for free and ask in return
that the publisher allow you to include a byline. A
byline is a very short summary of the author, their
credentials and their website. Your byline is a way
that readers will come to know you as an expert on the
topic and will in turn come to trust your site as a
source of credible information.
3. Some search engines will allow a website to
purchase their ranking. This is an excellent Internet
marketing technique in that it is effective and
inexpensive. In the pay-per-click programs, website
are only billed for those who actually visit the page,
unlike banner ads which may be seen by millions but
only used by a few. When using the pay-per-click
program you are asked to choose keywords and when
those are entered your site will appear and if the
surfer chooses to view your site, you are billed for
that click. Many pay-per-click programs will offer
other benefits as well, such as updated lists of
commonly used keywords.
4. You should remember that others are in the same
boat as you. You can choose to network with those who
have similar marketing ideas. When networking you
will be able to share links and refer customers to
each other. You should always be very cautious when
choosing a networking partner as everything that you
recommend is a reflection of yourself or your product
and therefore, you should be certain that your
networking partner is a reputable source of
information.
5. Simply because your website is online, doesn’t
mean that all your advertising should be. Advertise
in newspapers, TV, the radio or you can even send out
a press release to get your information to thousands
of people all over the country.
Note from the author:
-------------------------------------------------------
Stone Evans Will Personally Build A Money Making
Website Just For You That's 100% Ready To Take
Orders And Pull In Massive Residual Profits Today!
Get All The Exciting Details And Signup Now At:
http://www.PlugInProfitSite.com/main-10241
-------------------------------------------------------
Autoresponders = Automatic Internet Marketing Success.
Autoresponders = Automatic Internet Marketing Success
Copyright Alan Martin
http://www.AJDirectCashflow.com
What if you could send out all the information that
your potential customers have requested without
checking your email or answering a phone? While this
may seem impossible, it is becoming more and more
popular among the most successful Internet marketing
gurus. This is all due to what is called an
autoresponder. An autoresponder is an automatic
method of responding to emails sent by existing or
potential customers and is an must for any Internet
business. Time is money and answering emails
personally take a lot of valuable time for both you
and the customer. Not only do autorespnders allow you
to spend the time elsewhere in your business, but it
gives the customer access to the information almost
immediately.
Since there are so many different uses for
autoresponders, they can be of value to virtually any
type of business. Some choose to use the
autoresponders to answer frequently asked questions
about a product or service. Others use them to
provide information about pricing or product
information. Autoresponders are also a nice way to
welcome new members to a website or group as well as
thank them after a visit.
One might ask what would be the advantage of using
autoresponders as opposed to simply listing the
information on the site. An important feature of
autoresponders is that they send you an email
notification each time a response is sent out. This
allows you to track the success of your promotions as
well as have the email addresses of potential
customers at your fingertips so that you can easily
send out updated and new information to them.
It is of the utmost importance to choose an effective
autoresponder. An autoresponder should be as
personal as possible and send out follow-ups to
potential customers since it has been proven that
persistence pays off. It could take up to seven
contacts before a final sale is conducted. Generally
speaking an advertisement should be short and to the
point. However, in this case, the customer has asked
to see this specific information and therefore an
effective autoresponder should allow you to place as
much text on the page as you desire. The
autoresponder that you choose should provide automatic
updates to customers free of charge.
The autoresponder is one Internet marketing tool that
will not cost you an arm and a leg. You can get free
autoresponders online from several sources. The
automatic responses will be a welcome addition to your
marketing strategy and will help to automatically
increase traffic to your site all while you do
nothing. Be sure that the one you choose includes all
the extras that will send you site to the top and your
profits through the roof.
Note from the author:
-------------------------------------------------------
Stone Evans Will Personally Build A Money Making
Website Just For You That's 100% Ready To Take
Orders And Pull In Massive Residual Profits Today!
Get All The Exciting Details And Signup Now At:
http://www.PlugInProfitSite.com/main-10241
-------------------------------------------------------
Copyright Alan Martin
http://www.AJDirectCashflow.com
What if you could send out all the information that
your potential customers have requested without
checking your email or answering a phone? While this
may seem impossible, it is becoming more and more
popular among the most successful Internet marketing
gurus. This is all due to what is called an
autoresponder. An autoresponder is an automatic
method of responding to emails sent by existing or
potential customers and is an must for any Internet
business. Time is money and answering emails
personally take a lot of valuable time for both you
and the customer. Not only do autorespnders allow you
to spend the time elsewhere in your business, but it
gives the customer access to the information almost
immediately.
Since there are so many different uses for
autoresponders, they can be of value to virtually any
type of business. Some choose to use the
autoresponders to answer frequently asked questions
about a product or service. Others use them to
provide information about pricing or product
information. Autoresponders are also a nice way to
welcome new members to a website or group as well as
thank them after a visit.
One might ask what would be the advantage of using
autoresponders as opposed to simply listing the
information on the site. An important feature of
autoresponders is that they send you an email
notification each time a response is sent out. This
allows you to track the success of your promotions as
well as have the email addresses of potential
customers at your fingertips so that you can easily
send out updated and new information to them.
It is of the utmost importance to choose an effective
autoresponder. An autoresponder should be as
personal as possible and send out follow-ups to
potential customers since it has been proven that
persistence pays off. It could take up to seven
contacts before a final sale is conducted. Generally
speaking an advertisement should be short and to the
point. However, in this case, the customer has asked
to see this specific information and therefore an
effective autoresponder should allow you to place as
much text on the page as you desire. The
autoresponder that you choose should provide automatic
updates to customers free of charge.
The autoresponder is one Internet marketing tool that
will not cost you an arm and a leg. You can get free
autoresponders online from several sources. The
automatic responses will be a welcome addition to your
marketing strategy and will help to automatically
increase traffic to your site all while you do
nothing. Be sure that the one you choose includes all
the extras that will send you site to the top and your
profits through the roof.
Note from the author:
-------------------------------------------------------
Stone Evans Will Personally Build A Money Making
Website Just For You That's 100% Ready To Take
Orders And Pull In Massive Residual Profits Today!
Get All The Exciting Details And Signup Now At:
http://www.PlugInProfitSite.com/main-10241
-------------------------------------------------------
Effective or Irritating: The Use of Pop Windows in Internet Marketing.
Effective or Irritating: The Use of Pop Windows in
Internet Marketing
Copyright Alan Martin
http://www.AJDirectCashflow.com
A few years ago, pop-up windows were all the rage in
Internet marketing. It seemed that every time one
opened a web page they would be bombarded with offers
for this or that. It had gotten to the point where
surfing the Internet was almost like playing a video
game; when the ads would pop-up one would try and
close them out before another one came. This is
precisely why we have seen the decline in the use of
pop-up windows on the Internet today; surfers simply
do not even look at the pop-ups anymore. They close
the windows out before even reading the ad. Very
often, a surfer will even leave your site if there are
too many pop-up ads. They simply do not want the
hassle of closing those windows while trying to obtain
the information that your site has to offer. This
information, while valuable, is not as valuable as the
surfers time. Studies have shown however, that even
with these set backs, pop-up windows are still an
effective method of Internet marketing.
Is there some way that pop-up windows can be less
irritating and still be effective? Yes! What if the
pop ad were seen upon exiting your site instead of
entering? This would allow the surfer to obtain the
information that they need from your site, feeling
that they were able to come and go quickly without
being hassled by other ads and offers all the while
making the surfer happy. You have left the surfer
with a positive attitude and therefore are more likely
to respond to the pop advertisement. This is being
accomplished more and more by using what is being
called pop-under windows. When the surfer comes to
your site, the ad is opened discretely behind the your
web page. Then, upon leaving your site, after
obtaining all the information that they need , will
see the ad and therefore be more likely to respond.
Since the surfer has the information, he has achieved
his objective and is now open to do other things;
ideally respond to the pop under advertisement.
Not all pop-windows are created equally. There are
some things that you can do to make your pop-windows,
whether pop-up or pop-under more effective. The
pop-window should be easy to “escape” from. If the
surfer does not want to see the add, but has a hard
time closing it out, they will likely become
frustrated and could leave your site all together.
You should either use a button to that will allow the
surfer to close the window or be sure that the “x” is
easily visible. Another good idea is to use a script
that utilizes cookies. Cookie will prevent
pop-windows from overloading the surfer since you can
decide the frequency of the pop-windows, rather than
each time a page is opened. Also be sure that there
is no more than one pop-window per page.
When creating a pop-window, you will be asked to fill
out a short information form, select the length of
cookies, and choose the layout of the pop-window.
When choosing the design of the pop-window, you can
increase the effectiveness by creating a large
headline that includes benefits that will be most
appealing to the customer. You should also consider
using incentives and lastly do not ask the customer to
read a long and drawn out advertisement. Keep the
message simple yet powerful and your pop-ads will be
sure to generate profits for your site.
Note from the author:
-------------------------------------------------------
Stone Evans Will Personally Build A Money Making
Website Just For You That's 100% Ready To Take
Orders And Pull In Massive Residual Profits Today!
Get All The Exciting Details And Signup Now At:
http://www.PlugInProfitSite.com/main-10241
-------------------------------------------------------
Internet Marketing
Copyright Alan Martin
http://www.AJDirectCashflow.com
A few years ago, pop-up windows were all the rage in
Internet marketing. It seemed that every time one
opened a web page they would be bombarded with offers
for this or that. It had gotten to the point where
surfing the Internet was almost like playing a video
game; when the ads would pop-up one would try and
close them out before another one came. This is
precisely why we have seen the decline in the use of
pop-up windows on the Internet today; surfers simply
do not even look at the pop-ups anymore. They close
the windows out before even reading the ad. Very
often, a surfer will even leave your site if there are
too many pop-up ads. They simply do not want the
hassle of closing those windows while trying to obtain
the information that your site has to offer. This
information, while valuable, is not as valuable as the
surfers time. Studies have shown however, that even
with these set backs, pop-up windows are still an
effective method of Internet marketing.
Is there some way that pop-up windows can be less
irritating and still be effective? Yes! What if the
pop ad were seen upon exiting your site instead of
entering? This would allow the surfer to obtain the
information that they need from your site, feeling
that they were able to come and go quickly without
being hassled by other ads and offers all the while
making the surfer happy. You have left the surfer
with a positive attitude and therefore are more likely
to respond to the pop advertisement. This is being
accomplished more and more by using what is being
called pop-under windows. When the surfer comes to
your site, the ad is opened discretely behind the your
web page. Then, upon leaving your site, after
obtaining all the information that they need , will
see the ad and therefore be more likely to respond.
Since the surfer has the information, he has achieved
his objective and is now open to do other things;
ideally respond to the pop under advertisement.
Not all pop-windows are created equally. There are
some things that you can do to make your pop-windows,
whether pop-up or pop-under more effective. The
pop-window should be easy to “escape” from. If the
surfer does not want to see the add, but has a hard
time closing it out, they will likely become
frustrated and could leave your site all together.
You should either use a button to that will allow the
surfer to close the window or be sure that the “x” is
easily visible. Another good idea is to use a script
that utilizes cookies. Cookie will prevent
pop-windows from overloading the surfer since you can
decide the frequency of the pop-windows, rather than
each time a page is opened. Also be sure that there
is no more than one pop-window per page.
When creating a pop-window, you will be asked to fill
out a short information form, select the length of
cookies, and choose the layout of the pop-window.
When choosing the design of the pop-window, you can
increase the effectiveness by creating a large
headline that includes benefits that will be most
appealing to the customer. You should also consider
using incentives and lastly do not ask the customer to
read a long and drawn out advertisement. Keep the
message simple yet powerful and your pop-ads will be
sure to generate profits for your site.
Note from the author:
-------------------------------------------------------
Stone Evans Will Personally Build A Money Making
Website Just For You That's 100% Ready To Take
Orders And Pull In Massive Residual Profits Today!
Get All The Exciting Details And Signup Now At:
http://www.PlugInProfitSite.com/main-10241
-------------------------------------------------------
Getting Started: Creating a Business Plan.
Getting Started: Creating a Business Plan
Copyright Alan Martin
http://www.AJDirectCashflow.com
Blogarama
You're excited. You have a great idea for a profitable
online business. Maybe it is an original idea that has
not been marketed online before. Maybe you have come
up with a new spin on the ordinary. Whatever it is
that has influenced you to start your online business,
be sure that you have a plan before you begin. This is
not the time to “pick it up as you go”. These are some
basic things that should be included in your business
plan.
The business summary should give a brief description
of the entire business and is an integral part of the
overall business plan. After you have completed the
business summary you should begin to list the
objectives or the goals that you want to accomplish
through the business. Next and perhaps most
importantly, you should develop your marketing plan.
The marketing plan will address all the specifics of
the business. When developing the marketing strategy
you should consider the following:
The target market. The target market is the customers
that you expect to see visiting your site. For example
will your product be more appealing to college
students or those who are in retirement?
Consider the competition for your product when
determining the marketing strategy. Choose a product
that will be seen as unique and useful. Visit sites
that are offering the same or similar products. Find
out the cost, and how they are marketing their
product. Finds out the pros and cons of their business
and try to improve your product based on their flaws.
Research the various methods for advertising online.
You should become educated about search engines and
how they work since each one is different. Also be
sure that you know how to submit your site to search
engines. You should be prepared to spend a small
amount of money on advertising, but the profits that
you will gain from the advertisements will prove to be
money well spent.
Think about pricing. Again, look at the competition
and see what similar products are selling for. Pricing
can play a big role in the success of your product
since selling a product well below the average price
may lead customer to think that there is a problem
with the product or that it is not of the best
quality. However, pricing items too high could also
detour customers.
Determine the shipping method. Be sure that you know
how products will be shipped so that you can have
shipping details clearly posted on your site. If you
are shipping things of great value, you should
consider providing shipping insurance. Also think
about shipping outside the country that you live in.
Think about the different methods of payment that you
will accept. If your business does not accept credit
cards, you should be ready to give up half if not more
of your sales. If you decide to accept credit cards
will you use a merchant account or will you use a
third party credit card processing center? Both will
help you get started and the third party processing
center will handle all of the business so you don’’t
have to. You should decide which you will use and also
if you will accept checks or money orders. It is
essential to have a secure server when taking credit
cards.
These few things will help your online business to
become a great success and also provide you with peace
of mind knowing that you have thoroughly thought about
and planned for the opening of your online business.
Note from the author:
-------------------------------------------------------
Stone Evans Will Personally Build A Money Making
Website Just For You That's 100% Ready To Take
Orders And Pull In Massive Residual Profits Today!
Get All The Exciting Details And Signup Now At:
http://www.PlugInProfitSite.com/main-10241
-------------------------------------------------------
Copyright Alan Martin
http://www.AJDirectCashflow.com
Blogarama
You're excited. You have a great idea for a profitable
online business. Maybe it is an original idea that has
not been marketed online before. Maybe you have come
up with a new spin on the ordinary. Whatever it is
that has influenced you to start your online business,
be sure that you have a plan before you begin. This is
not the time to “pick it up as you go”. These are some
basic things that should be included in your business
plan.
The business summary should give a brief description
of the entire business and is an integral part of the
overall business plan. After you have completed the
business summary you should begin to list the
objectives or the goals that you want to accomplish
through the business. Next and perhaps most
importantly, you should develop your marketing plan.
The marketing plan will address all the specifics of
the business. When developing the marketing strategy
you should consider the following:
The target market. The target market is the customers
that you expect to see visiting your site. For example
will your product be more appealing to college
students or those who are in retirement?
Consider the competition for your product when
determining the marketing strategy. Choose a product
that will be seen as unique and useful. Visit sites
that are offering the same or similar products. Find
out the cost, and how they are marketing their
product. Finds out the pros and cons of their business
and try to improve your product based on their flaws.
Research the various methods for advertising online.
You should become educated about search engines and
how they work since each one is different. Also be
sure that you know how to submit your site to search
engines. You should be prepared to spend a small
amount of money on advertising, but the profits that
you will gain from the advertisements will prove to be
money well spent.
Think about pricing. Again, look at the competition
and see what similar products are selling for. Pricing
can play a big role in the success of your product
since selling a product well below the average price
may lead customer to think that there is a problem
with the product or that it is not of the best
quality. However, pricing items too high could also
detour customers.
Determine the shipping method. Be sure that you know
how products will be shipped so that you can have
shipping details clearly posted on your site. If you
are shipping things of great value, you should
consider providing shipping insurance. Also think
about shipping outside the country that you live in.
Think about the different methods of payment that you
will accept. If your business does not accept credit
cards, you should be ready to give up half if not more
of your sales. If you decide to accept credit cards
will you use a merchant account or will you use a
third party credit card processing center? Both will
help you get started and the third party processing
center will handle all of the business so you don’’t
have to. You should decide which you will use and also
if you will accept checks or money orders. It is
essential to have a secure server when taking credit
cards.
These few things will help your online business to
become a great success and also provide you with peace
of mind knowing that you have thoroughly thought about
and planned for the opening of your online business.
Note from the author:
-------------------------------------------------------
Stone Evans Will Personally Build A Money Making
Website Just For You That's 100% Ready To Take
Orders And Pull In Massive Residual Profits Today!
Get All The Exciting Details And Signup Now At:
http://www.PlugInProfitSite.com/main-10241
-------------------------------------------------------
Getting Started: Creating a Business Plan.
Getting Started: Creating a Business Plan
Copyright Alan Martin
http://www.AJDirectCashflow.com
You're excited. You have a great idea for a profitable
online business. Maybe it is an original idea that has
not been marketed online before. Maybe you have come
up with a new spin on the ordinary. Whatever it is
that has influenced you to start your online business,
be sure that you have a plan before you begin. This is
not the time to “pick it up as you go”. These are some
basic things that should be included in your business
plan.
The business summary should give a brief description
of the entire business and is an integral part of the
overall business plan. After you have completed the
business summary you should begin to list the
objectives or the goals that you want to accomplish
through the business. Next and perhaps most
importantly, you should develop your marketing plan.
The marketing plan will address all the specifics of
the business. When developing the marketing strategy
you should consider the following:
The target market. The target market is the customers
that you expect to see visiting your site. For example
will your product be more appealing to college
students or those who are in retirement?
Consider the competition for your product when
determining the marketing strategy. Choose a product
that will be seen as unique and useful. Visit sites
that are offering the same or similar products. Find
out the cost, and how they are marketing their
product. Finds out the pros and cons of their business
and try to improve your product based on their flaws.
Research the various methods for advertising online.
You should become educated about search engines and
how they work since each one is different. Also be
sure that you know how to submit your site to search
engines. You should be prepared to spend a small
amount of money on advertising, but the profits that
you will gain from the advertisements will prove to be
money well spent.
Think about pricing. Again, look at the competition
and see what similar products are selling for. Pricing
can play a big role in the success of your product
since selling a product well below the average price
may lead customer to think that there is a problem
with the product or that it is not of the best
quality. However, pricing items too high could also
detour customers.
Determine the shipping method. Be sure that you know
how products will be shipped so that you can have
shipping details clearly posted on your site. If you
are shipping things of great value, you should
consider providing shipping insurance. Also think
about shipping outside the country that you live in.
Think about the different methods of payment that you
will accept. If your business does not accept credit
cards, you should be ready to give up half if not more
of your sales. If you decide to accept credit cards
will you use a merchant account or will you use a
third party credit card processing center? Both will
help you get started and the third party processing
center will handle all of the business so you don’’t
have to. You should decide which you will use and also
if you will accept checks or money orders. It is
essential to have a secure server when taking credit
cards.
These few things will help your online business to
become a great success and also provide you with peace
of mind knowing that you have thoroughly thought about
and planned for the opening of your online business.
Note from the author:
-------------------------------------------------------
Stone Evans Will Personally Build A Money Making
Website Just For You That's 100% Ready To Take
Orders And Pull In Massive Residual Profits Today!
Get All The Exciting Details And Signup Now At:
http://www.PlugInProfitSite.com/main-10241
-------------------------------------------------------
Copyright Alan Martin
http://www.AJDirectCashflow.com
You're excited. You have a great idea for a profitable
online business. Maybe it is an original idea that has
not been marketed online before. Maybe you have come
up with a new spin on the ordinary. Whatever it is
that has influenced you to start your online business,
be sure that you have a plan before you begin. This is
not the time to “pick it up as you go”. These are some
basic things that should be included in your business
plan.
The business summary should give a brief description
of the entire business and is an integral part of the
overall business plan. After you have completed the
business summary you should begin to list the
objectives or the goals that you want to accomplish
through the business. Next and perhaps most
importantly, you should develop your marketing plan.
The marketing plan will address all the specifics of
the business. When developing the marketing strategy
you should consider the following:
The target market. The target market is the customers
that you expect to see visiting your site. For example
will your product be more appealing to college
students or those who are in retirement?
Consider the competition for your product when
determining the marketing strategy. Choose a product
that will be seen as unique and useful. Visit sites
that are offering the same or similar products. Find
out the cost, and how they are marketing their
product. Finds out the pros and cons of their business
and try to improve your product based on their flaws.
Research the various methods for advertising online.
You should become educated about search engines and
how they work since each one is different. Also be
sure that you know how to submit your site to search
engines. You should be prepared to spend a small
amount of money on advertising, but the profits that
you will gain from the advertisements will prove to be
money well spent.
Think about pricing. Again, look at the competition
and see what similar products are selling for. Pricing
can play a big role in the success of your product
since selling a product well below the average price
may lead customer to think that there is a problem
with the product or that it is not of the best
quality. However, pricing items too high could also
detour customers.
Determine the shipping method. Be sure that you know
how products will be shipped so that you can have
shipping details clearly posted on your site. If you
are shipping things of great value, you should
consider providing shipping insurance. Also think
about shipping outside the country that you live in.
Think about the different methods of payment that you
will accept. If your business does not accept credit
cards, you should be ready to give up half if not more
of your sales. If you decide to accept credit cards
will you use a merchant account or will you use a
third party credit card processing center? Both will
help you get started and the third party processing
center will handle all of the business so you don’’t
have to. You should decide which you will use and also
if you will accept checks or money orders. It is
essential to have a secure server when taking credit
cards.
These few things will help your online business to
become a great success and also provide you with peace
of mind knowing that you have thoroughly thought about
and planned for the opening of your online business.
Note from the author:
-------------------------------------------------------
Stone Evans Will Personally Build A Money Making
Website Just For You That's 100% Ready To Take
Orders And Pull In Massive Residual Profits Today!
Get All The Exciting Details And Signup Now At:
http://www.PlugInProfitSite.com/main-10241
-------------------------------------------------------
Thursday, November 24, 2005
Your Home Business: Turning Pennies into Dollars:
Your Home Business: Turning Pennies into Dollars
Copyright © Stone Evans, The Home Biz Guy
http://www.PlugInProfitSite.com/main-10241
Henry Ford taught us that to simplify the
manufacture of automobiles, that the best way to
do so was to install the assembly line. That one
change revolutionized the auto manufacturing
industry permitting the industry to build cars at
a cost whereas the average person could afford to
buy one.
The lesson we should take from this is that
having the ability to improve the process of
getting the job quicker and cheaper, without
compromising the quality of the job being done,
will help catapult the person who simplified the
process to the top of his/her field.
Pennies saved in your home business can turn into
dollars at the end of the day, and dollars can
quickly multiply into hundreds or thousands of
dollars over time.
Doubt me if you will, but let me ask you a
question. Do you think a saving of two fifths of
a penny could make any real difference in the
profit margin of a home business? Of course
the right answer is "it depends on how many
transactions are done in a year, utilizing the
savings of the two fifths of one penny."
You only have to think back a couple of decades
to really appreciate this question. Do you
remember the nut that lived and died in a Las
Vegas hotel room? You know the one who was a
billionaire, and was so worried about germs that
he died of starvation? If you guessed Howard
Hughes (1905-76), pat yourself on the back.
Now Howard did not make all of his money on his
two fifths of one penny. He did however make a
ton of money from his two fifths of one penny. It
seems Howard owned a can manufacturing company.
And one day, Howard's team figured out how they
could make one minor change in the design of
their food can to reduce the amount of tin
necessary to make a single can.
As the story goes --- if my memory serves me
correctly --- the reduction in tin usage equaled
a saving of two fifths of one penny per can.
Howard --- being the really smart businessman
that he was --- decided that he would not be so
greedy as to keep all of the savings for himself.
What Mr. Hughes did do was to keep half of the
savings for himself, and give the other half
to his customers. The incredible thing about Mr.
Hughes decision is that by saving his customers
an extra one fifths of one cent per can, he
managed to take more market share away from his
competition --- netting his company an additional
and substantial portion of the total market share
in the canning industry.
Let us return our thoughts to your home business.
Have you ever gotten the feeling of excitement
--- when you read something or thought of
something --- that you could not wait to
implement this new idea? This could be one of
those moments...
In every home business, there are certain
processes that we do over and again. Sometimes it
may be possible to trim the time or expense of a
process which in turn will add pennies or dollars
to your bottom line. If it is a process that you
do hundreds or thousands of times per month, then
your savings will multiply into hundreds or
thousands of dollars in monthly savings.
Imagine what running a home business was like
BEFORE the computer...
Before the personal computer, we had to hand type
all letters and invoices. Now, we can setup a
letter or invoice that we send out quite often,
and we can save it in our word processor so
that when we need to use it again, we can print
it quickly and efficiently. There is no longer a
need to type the document again from scratch.
The computer has simplified our business
communications and has provided us the
opportunity to reduce our costs of doing business.
Think about all of the other processes that the
computer has enabled us to do for far less
expense than what we could in the past.
In this case, the computer is a tool that permits
us to save time and money.
So, my challenge to you is to begin examining the
processes in your own home business and look for
ways in which you can save yourself time and
money. It is far better for you to contemplate
on this matter than it is for me to do so for
you. Simply put, you know your business better
than anyone on the planet does. Therefore, you
are in a better position than anyone to find
those extra dollars that will decrease your costs
and increase your profits.
The extra pennies and dollars you could extract
from your business could spell the difference
between success and failure for your home
business enterprise.
About The Author:
--------------------------------------------------
Stone Evans Will Personally Build A Money Making
Website Just For You That's 100% Ready To Take
Orders And Pull In Massive Residual Profits Today!
Get All The Exciting Details And Signup Now At:
http://www.PlugInProfitSite.com/main-10241
--------------------------------------------------
NOTE: You have full permission to reprint this
article within your website or newsletter as long
as you leave the article fully intact and include
the "About The Author" resource box. Thanks! :-)
Copyright © Stone Evans, The Home Biz Guy
http://www.PlugInProfitSite.com/main-10241
Henry Ford taught us that to simplify the
manufacture of automobiles, that the best way to
do so was to install the assembly line. That one
change revolutionized the auto manufacturing
industry permitting the industry to build cars at
a cost whereas the average person could afford to
buy one.
The lesson we should take from this is that
having the ability to improve the process of
getting the job quicker and cheaper, without
compromising the quality of the job being done,
will help catapult the person who simplified the
process to the top of his/her field.
Pennies saved in your home business can turn into
dollars at the end of the day, and dollars can
quickly multiply into hundreds or thousands of
dollars over time.
Doubt me if you will, but let me ask you a
question. Do you think a saving of two fifths of
a penny could make any real difference in the
profit margin of a home business? Of course
the right answer is "it depends on how many
transactions are done in a year, utilizing the
savings of the two fifths of one penny."
You only have to think back a couple of decades
to really appreciate this question. Do you
remember the nut that lived and died in a Las
Vegas hotel room? You know the one who was a
billionaire, and was so worried about germs that
he died of starvation? If you guessed Howard
Hughes (1905-76), pat yourself on the back.
Now Howard did not make all of his money on his
two fifths of one penny. He did however make a
ton of money from his two fifths of one penny. It
seems Howard owned a can manufacturing company.
And one day, Howard's team figured out how they
could make one minor change in the design of
their food can to reduce the amount of tin
necessary to make a single can.
As the story goes --- if my memory serves me
correctly --- the reduction in tin usage equaled
a saving of two fifths of one penny per can.
Howard --- being the really smart businessman
that he was --- decided that he would not be so
greedy as to keep all of the savings for himself.
What Mr. Hughes did do was to keep half of the
savings for himself, and give the other half
to his customers. The incredible thing about Mr.
Hughes decision is that by saving his customers
an extra one fifths of one cent per can, he
managed to take more market share away from his
competition --- netting his company an additional
and substantial portion of the total market share
in the canning industry.
Let us return our thoughts to your home business.
Have you ever gotten the feeling of excitement
--- when you read something or thought of
something --- that you could not wait to
implement this new idea? This could be one of
those moments...
In every home business, there are certain
processes that we do over and again. Sometimes it
may be possible to trim the time or expense of a
process which in turn will add pennies or dollars
to your bottom line. If it is a process that you
do hundreds or thousands of times per month, then
your savings will multiply into hundreds or
thousands of dollars in monthly savings.
Imagine what running a home business was like
BEFORE the computer...
Before the personal computer, we had to hand type
all letters and invoices. Now, we can setup a
letter or invoice that we send out quite often,
and we can save it in our word processor so
that when we need to use it again, we can print
it quickly and efficiently. There is no longer a
need to type the document again from scratch.
The computer has simplified our business
communications and has provided us the
opportunity to reduce our costs of doing business.
Think about all of the other processes that the
computer has enabled us to do for far less
expense than what we could in the past.
In this case, the computer is a tool that permits
us to save time and money.
So, my challenge to you is to begin examining the
processes in your own home business and look for
ways in which you can save yourself time and
money. It is far better for you to contemplate
on this matter than it is for me to do so for
you. Simply put, you know your business better
than anyone on the planet does. Therefore, you
are in a better position than anyone to find
those extra dollars that will decrease your costs
and increase your profits.
The extra pennies and dollars you could extract
from your business could spell the difference
between success and failure for your home
business enterprise.
About The Author:
--------------------------------------------------
Stone Evans Will Personally Build A Money Making
Website Just For You That's 100% Ready To Take
Orders And Pull In Massive Residual Profits Today!
Get All The Exciting Details And Signup Now At:
http://www.PlugInProfitSite.com/main-10241
--------------------------------------------------
NOTE: You have full permission to reprint this
article within your website or newsletter as long
as you leave the article fully intact and include
the "About The Author" resource box. Thanks! :-)
Understanding the Different Methods of Online Promotion".
Understanding the Different Methods of Online Promotion
Copyright © Stone Evans, The Home Biz Guy
http://www.PlugInProfitSite.com/main-10241
Did you realize there are only three types of
online promotion?... This statement may seem odd
and even untrue in your mind, but I am speaking
in more general terms than you might be thinking.
Let me explain.
The three types of promotion are Junk, Active and
Passive promotions.
JUNK PROMOTIONS ARE MONEY PITS
Junk promotions are those that seem to produce
results, but by their very nature are really only
illusionary promotions.
For example, let me begin with FFA (Free For All)
pages. You might find yourself subscribing to a
submission program that tricks you into believing
you are submitting your links to tens of
thousands search engines.
Yes, you can submit your URL to a FFA page, but
FFA’s usually only permit 100 or 1000 links on
their page at any one time. So, if ten thousand
people are submitting a link to an FFA page on a
daily basis, then the average life of your link
is between seven minutes and 144 minutes. I
suspect the actual number of submitters is much
higher and the results are much worse. Given
that few people surf FFA pages, the chances of
your submission being of any real value is
practically nothing!
Most of the people telling you that you can
submit your site to tens of thousands of search
engines are truly only submitting your site to
FFA pages! Beware of the false promises.
Another junk promotion method is Safe Lists. A
safe list is a mailing group that is signed up to
be received by people who want to submit their
own ads. Now, most safe lists have thousands of
subscribers who are able to submit their ads daily
or weekly. The person signed up to receive the
list will receive anywhere from twenty to 140+
messages a day from the list. These messages will
be received by people only interested in promoting
their own thing who do not have the right
motivation to open, let alone read Your
Advertising. As a result, thousands of messages
go out daily or weekly that will never be seen by
anyone but the sender of the ad. Where is the
value in that? There is none.
ACTIVE PROMOTIONS
Active promotions are the type that require you
to go out on a daily basis or a weekly basis and
put out your advertisements. With active
promotions, you will either place your advertising
or you will not sell your products or services.
Your choice is simple --- work or starve.
Examples of active promotions include Pay Per
Click Search Engines (PPCSE’s), Direct Email,
Ezine Advertising, Solo Ezine Ads, Newsletter
Publishing, Ezine Ad Swaps, Classified Ads,
Auctions, Site Sponsorship and Banner Ads.
Some people are able to utilize these methods
very productively, while others are destined to
drop their money into the bottomless pit of
failed Internet promotions.
PASSIVE PROMOTIONS
Passive promotions are those promotions that can
continue to provide results for you long after
you have invested the work to make them available
to the Internet community.
Examples of passive promotions include: Link
Exchanges, Articles, Ebooks, Content Exchanges
and Writing Testimonials for others.
Let’s look at articles as a solid example of my
point.
You are reading an article that I have written to
promote my own business. This article is timeless
and therefore could have been written five years
ago and still have been as valuable as it is
today.
Due to the fact that the article is timeless, it
can and will be placed in newsletters/ezines and
their accompanying online archives, on websites
and in ebooks for many more years to come.
As a result, this article will continue to serve
me well beyond the time in which I wrote it and
submitted it to publishers and webmasters for
public consumption and publication.
This is the best example I can give you of an
excellent passive promotional method.
AVOID THE MONEY PITS
Many try and even fewer succeed to conquer the
Internet and to produce their dreams of online
wealth.
My hope is that you will be one of the people who
conquer the challenges before you and to make a
nice living while working online. It will take
drive, determination, study plus trial and error,
but you can make it work for you.
Please continue to educate yourself so that you
can avoid the money pits - instead, strive to
find the money barrels. It can be done. I am
living proof.
About The Author:
--------------------------------------------------
Stone Evans Will Personally Build A Money Making
Website Just For You That's 100% Ready To Take
Orders And Pull In Massive Residual Profits Today!
Get All The Exciting Details And Signup Now At:
http://www.PlugInProfitSite.com/main-10241
--------------------------------------------------
NOTE: You have full permission to reprint this
article within your website or newsletter as long
as you leave the article fully intact and include
the "About The Author" resource box. Thanks! :-)
Copyright © Stone Evans, The Home Biz Guy
http://www.PlugInProfitSite.com/main-10241
Did you realize there are only three types of
online promotion?... This statement may seem odd
and even untrue in your mind, but I am speaking
in more general terms than you might be thinking.
Let me explain.
The three types of promotion are Junk, Active and
Passive promotions.
JUNK PROMOTIONS ARE MONEY PITS
Junk promotions are those that seem to produce
results, but by their very nature are really only
illusionary promotions.
For example, let me begin with FFA (Free For All)
pages. You might find yourself subscribing to a
submission program that tricks you into believing
you are submitting your links to tens of
thousands search engines.
Yes, you can submit your URL to a FFA page, but
FFA’s usually only permit 100 or 1000 links on
their page at any one time. So, if ten thousand
people are submitting a link to an FFA page on a
daily basis, then the average life of your link
is between seven minutes and 144 minutes. I
suspect the actual number of submitters is much
higher and the results are much worse. Given
that few people surf FFA pages, the chances of
your submission being of any real value is
practically nothing!
Most of the people telling you that you can
submit your site to tens of thousands of search
engines are truly only submitting your site to
FFA pages! Beware of the false promises.
Another junk promotion method is Safe Lists. A
safe list is a mailing group that is signed up to
be received by people who want to submit their
own ads. Now, most safe lists have thousands of
subscribers who are able to submit their ads daily
or weekly. The person signed up to receive the
list will receive anywhere from twenty to 140+
messages a day from the list. These messages will
be received by people only interested in promoting
their own thing who do not have the right
motivation to open, let alone read Your
Advertising. As a result, thousands of messages
go out daily or weekly that will never be seen by
anyone but the sender of the ad. Where is the
value in that? There is none.
ACTIVE PROMOTIONS
Active promotions are the type that require you
to go out on a daily basis or a weekly basis and
put out your advertisements. With active
promotions, you will either place your advertising
or you will not sell your products or services.
Your choice is simple --- work or starve.
Examples of active promotions include Pay Per
Click Search Engines (PPCSE’s), Direct Email,
Ezine Advertising, Solo Ezine Ads, Newsletter
Publishing, Ezine Ad Swaps, Classified Ads,
Auctions, Site Sponsorship and Banner Ads.
Some people are able to utilize these methods
very productively, while others are destined to
drop their money into the bottomless pit of
failed Internet promotions.
PASSIVE PROMOTIONS
Passive promotions are those promotions that can
continue to provide results for you long after
you have invested the work to make them available
to the Internet community.
Examples of passive promotions include: Link
Exchanges, Articles, Ebooks, Content Exchanges
and Writing Testimonials for others.
Let’s look at articles as a solid example of my
point.
You are reading an article that I have written to
promote my own business. This article is timeless
and therefore could have been written five years
ago and still have been as valuable as it is
today.
Due to the fact that the article is timeless, it
can and will be placed in newsletters/ezines and
their accompanying online archives, on websites
and in ebooks for many more years to come.
As a result, this article will continue to serve
me well beyond the time in which I wrote it and
submitted it to publishers and webmasters for
public consumption and publication.
This is the best example I can give you of an
excellent passive promotional method.
AVOID THE MONEY PITS
Many try and even fewer succeed to conquer the
Internet and to produce their dreams of online
wealth.
My hope is that you will be one of the people who
conquer the challenges before you and to make a
nice living while working online. It will take
drive, determination, study plus trial and error,
but you can make it work for you.
Please continue to educate yourself so that you
can avoid the money pits - instead, strive to
find the money barrels. It can be done. I am
living proof.
About The Author:
--------------------------------------------------
Stone Evans Will Personally Build A Money Making
Website Just For You That's 100% Ready To Take
Orders And Pull In Massive Residual Profits Today!
Get All The Exciting Details And Signup Now At:
http://www.PlugInProfitSite.com/main-10241
--------------------------------------------------
NOTE: You have full permission to reprint this
article within your website or newsletter as long
as you leave the article fully intact and include
the "About The Author" resource box. Thanks! :-)
Understanding the Different Methods of Offline Promotion".
Understanding the Different Methods of Offline Promotion
Copyright © Stone Evans, The Home Biz Guy
http://www.PlugInProfitSite.com/main-10241
No business can survive the long run without some
form of consistent advertising. As a result, most
business owners will eventually consider using
advertising to promote their business.
The toughest part of the advertising equation is
in determining where and how to spend your
advertising dollars. If you do it wrong, you
could plunk down your entire advertising budget
and receive absolutely no return on your
investment. But, if you do it right, your
advertising could continue to bring a nice return
for years to come.
HOW DO I MAKE THE RIGHT ADVERTISING DECISIONS
In order to make good decisions concerning how to
spend your advertising budget, you must first
have a good understanding of the different types
of advertising and promotion available and what
can be expected to be achieved by each.
· You must understand which markets the different
media's can reach.
· You must understand the demographics of the
media's consumers.
· You must understand the buying habits of the
consumers reached through the media.
WHAT OFFLINE ADVERTISING & PROMOTION MEDIA'S
SHOULD BE CONSIDERED
The media's that people think of most often are
television, radio, newspaper and magazine
advertising. Of course, these are the big boys
that big businesses use regularly.
Other methods of promotion include trade shows,
press releases, direct sales, telemarketing, word
of mouth, branding and billboard advertising.
CONSIDERING THE BIG MEDIA OUTLETS
The big boys of advertising media's generally
cost big bucks. Given certain circumstances, the
big media's can be bought for very little money.
Take for example, television, radio and
newspapers cost big bucks during their prime
times, but can be bought for pennies on the
dollar during non-primetime hours.
Television primetime is between 7pm and 10pm.
Radio primetime is between 7am and 6pm. With
newspapers, the primetime is Wednesdays and
Sundays.
If you intend to hit a media during prime time,
get ready to drop some bucks. Primetime means
that you will be able to hit more consumers
during these times. So, in most cases, a
primetime buy will enable you to reach more
people with your advertising.
Non-primetime hours can still deliver a lot of
eyes and ears to your message, and sometimes,
these off-hours can be bought for a bargain
basement price.
GETTING MILEAGE FROM EVENTS
Trade shows and press releases are more
event-driven. The trade show is the event, while
the press release generally exploits an event.
Trade shows are an exceptional tool when you deal
directly with potential sellers of your products
or services. Other shows are directed at the
consumer, and those can be very valuable avenues
for sales as well.
The press release is aimed towards gaining
attention for a business by distributing
newsworthy information about the business.
Sometimes the appearance of a business at a trade
show or other show can provide the necessary
angle for a press release. But most often, a
successful press release will actually require
more noteworthy information than the appearance
of a business at a show.
Yet, even the most mundane of information could
be spiced up to give the real air of importance
necessary to get your press release read and
printed.
The great thing about a press release is that
might permit you to get relatively inexpensive
promotion on television, radio, newspapers and
magazines; for far less than what it would cost
you to buy advertising in those same outlets.
UTILIZING A SALES TEAM
Depending on what type of business you run and
the consumers you are trying to reach, you might
find direct sales and telemarketing to be very
lucrative ways to drive sales to your business.
Both are very similar in nature. Direct sales can
be very expensive, as it requires a great
investment of time to accomodate. Telemarketing
seeks to minimize the time expenditure, but it
often leads to a smaller degree of respect and
attention.
Depending on your product or service --- and
always depending upon the people you employ to
the task --- each method will be more suited to
each business on an individual basis.
BRANDING YOUR BUSINESS
I grouped branding and billboard advertising
together in my original list for a reason. I did
this because billboard advertising serves most
businesses best by helping to support the process
of branding.
Branding is the process of establishing your
business as the supplier of a certain product or
service, or in emphasizing a certain USP (Unique
Selling Proposition) as it pertains to your
business.
If branding and USP seems to be a confusing
concept, think about Wal-Mart and their tag line:
"Always Low Prices, Always."
Think about Ford Motors, "Quality is Job One."
Think about the Visa Card, "It's Everywhere You
Want To Be."
You see, these top corporations have managed to
make their USP part of their branding.
Even if you are only competing in a local
marketplace, your USP can and should fit snugly
into your branding strategy.
NO MATTER THE MEDIA OR METHOD
Whichever method or media you should choose to
employ in your advertising and promotion, you
should become knowledgable about your market, and
the consumers reached by each media. It is
important to understand which consumers can be
reached by a certain media, and in what
quantities.
However you choose to spend your advertising
dollars, you should always track the results of
your promotional efforts. Failing to track
successes and failures will ultimately lead to
the failure of a business.
When you know whom you are trying to reach and
how you think you might be able to reach them,
you will begin to learn how to use advertising
and promotion to make your business successful.
That is a good thing --- after all, that is why
you got into the business in the first place,
isn't it?
About The Author:
--------------------------------------------------
Stone Evans Will Personally Build A Money Making
Website Just For You That's 100% Ready To Take
Orders And Pull In Massive Residual Profits Today!
Get All The Exciting Details And Signup Now At:
http://www.PlugInProfitSite.com/main-10241
--------------------------------------------------
NOTE: You have full permission to reprint this
article within your website or newsletter as long
as you leave the article fully intact and include
the "About The Author" resource box. Thanks! :-)
Copyright © Stone Evans, The Home Biz Guy
http://www.PlugInProfitSite.com/main-10241
No business can survive the long run without some
form of consistent advertising. As a result, most
business owners will eventually consider using
advertising to promote their business.
The toughest part of the advertising equation is
in determining where and how to spend your
advertising dollars. If you do it wrong, you
could plunk down your entire advertising budget
and receive absolutely no return on your
investment. But, if you do it right, your
advertising could continue to bring a nice return
for years to come.
HOW DO I MAKE THE RIGHT ADVERTISING DECISIONS
In order to make good decisions concerning how to
spend your advertising budget, you must first
have a good understanding of the different types
of advertising and promotion available and what
can be expected to be achieved by each.
· You must understand which markets the different
media's can reach.
· You must understand the demographics of the
media's consumers.
· You must understand the buying habits of the
consumers reached through the media.
WHAT OFFLINE ADVERTISING & PROMOTION MEDIA'S
SHOULD BE CONSIDERED
The media's that people think of most often are
television, radio, newspaper and magazine
advertising. Of course, these are the big boys
that big businesses use regularly.
Other methods of promotion include trade shows,
press releases, direct sales, telemarketing, word
of mouth, branding and billboard advertising.
CONSIDERING THE BIG MEDIA OUTLETS
The big boys of advertising media's generally
cost big bucks. Given certain circumstances, the
big media's can be bought for very little money.
Take for example, television, radio and
newspapers cost big bucks during their prime
times, but can be bought for pennies on the
dollar during non-primetime hours.
Television primetime is between 7pm and 10pm.
Radio primetime is between 7am and 6pm. With
newspapers, the primetime is Wednesdays and
Sundays.
If you intend to hit a media during prime time,
get ready to drop some bucks. Primetime means
that you will be able to hit more consumers
during these times. So, in most cases, a
primetime buy will enable you to reach more
people with your advertising.
Non-primetime hours can still deliver a lot of
eyes and ears to your message, and sometimes,
these off-hours can be bought for a bargain
basement price.
GETTING MILEAGE FROM EVENTS
Trade shows and press releases are more
event-driven. The trade show is the event, while
the press release generally exploits an event.
Trade shows are an exceptional tool when you deal
directly with potential sellers of your products
or services. Other shows are directed at the
consumer, and those can be very valuable avenues
for sales as well.
The press release is aimed towards gaining
attention for a business by distributing
newsworthy information about the business.
Sometimes the appearance of a business at a trade
show or other show can provide the necessary
angle for a press release. But most often, a
successful press release will actually require
more noteworthy information than the appearance
of a business at a show.
Yet, even the most mundane of information could
be spiced up to give the real air of importance
necessary to get your press release read and
printed.
The great thing about a press release is that
might permit you to get relatively inexpensive
promotion on television, radio, newspapers and
magazines; for far less than what it would cost
you to buy advertising in those same outlets.
UTILIZING A SALES TEAM
Depending on what type of business you run and
the consumers you are trying to reach, you might
find direct sales and telemarketing to be very
lucrative ways to drive sales to your business.
Both are very similar in nature. Direct sales can
be very expensive, as it requires a great
investment of time to accomodate. Telemarketing
seeks to minimize the time expenditure, but it
often leads to a smaller degree of respect and
attention.
Depending on your product or service --- and
always depending upon the people you employ to
the task --- each method will be more suited to
each business on an individual basis.
BRANDING YOUR BUSINESS
I grouped branding and billboard advertising
together in my original list for a reason. I did
this because billboard advertising serves most
businesses best by helping to support the process
of branding.
Branding is the process of establishing your
business as the supplier of a certain product or
service, or in emphasizing a certain USP (Unique
Selling Proposition) as it pertains to your
business.
If branding and USP seems to be a confusing
concept, think about Wal-Mart and their tag line:
"Always Low Prices, Always."
Think about Ford Motors, "Quality is Job One."
Think about the Visa Card, "It's Everywhere You
Want To Be."
You see, these top corporations have managed to
make their USP part of their branding.
Even if you are only competing in a local
marketplace, your USP can and should fit snugly
into your branding strategy.
NO MATTER THE MEDIA OR METHOD
Whichever method or media you should choose to
employ in your advertising and promotion, you
should become knowledgable about your market, and
the consumers reached by each media. It is
important to understand which consumers can be
reached by a certain media, and in what
quantities.
However you choose to spend your advertising
dollars, you should always track the results of
your promotional efforts. Failing to track
successes and failures will ultimately lead to
the failure of a business.
When you know whom you are trying to reach and
how you think you might be able to reach them,
you will begin to learn how to use advertising
and promotion to make your business successful.
That is a good thing --- after all, that is why
you got into the business in the first place,
isn't it?
About The Author:
--------------------------------------------------
Stone Evans Will Personally Build A Money Making
Website Just For You That's 100% Ready To Take
Orders And Pull In Massive Residual Profits Today!
Get All The Exciting Details And Signup Now At:
http://www.PlugInProfitSite.com/main-10241
--------------------------------------------------
NOTE: You have full permission to reprint this
article within your website or newsletter as long
as you leave the article fully intact and include
the "About The Author" resource box. Thanks! :-)
Understanding the Difference Between Marketing and Promotion".
Understanding the Difference Between Marketing and Promotion
Copyright © Stone Evans, The Home Biz Guy
http://www.PlugInProfitSite.com/main-10241
Are you an online marketer? Or do you simply
promote affiliate programs? Marketing is truly
the most misunderstood word in use today on the
Internet. Let me see if I can clarify this issue
just a bit.
In Marketing 101 at your local university,
marketing is actually the process of Product,
Place, Price and Promotion.
PRODUCT
No business can exist without a product or
service to sell.
In a nutshell, entrepreneurs are the people who
believe in a product, service or idea, so much
that they are willing to invest their lives into
the development of their dream.
Historically, every major corporation in the
world was started by an entrepreneur with a dream
and the drive to make it a reality.
However, there comes a time in the life of every
corporation when those who fear the gambling
nature of their founder, squash the
entrepreneurial drive that made the company a
viable concern in the first place. The
entrepreneur will either submit to the careful
nature of the stockholders, or he will be forced
to leave the company he created.
The only entrepreneurs who withstand the pressure
to move more carefully are those who have
maintained majority control over their companies.
PLACE
In the offline world, place is defined by
location. On the Internet, place is defined by
domain name and the web hosting service chosen.
Both online and offline, place can make or break
a company without respect to the quality and
value of the product, service or idea.
PRICE
Selecting a price is determined first on a basis
of whether the company wants to be seen as a
discount or a value company.
Take for example Wal-Mart and Staples.
Wal-Mart is the lead discounter in the
marketplace. Staples on the other hand is the
specialist in office supplies.
Both sell a significant number of office supplies
despite the fact that the lowest price can
usually be found at Wal-Mart. As a value dealer,
Staples can afford to charge more for their
products than Wal-Mart.
So the question for you is whether you want to
position your company as a discount or value
company.
Testing has shown that products and services can
be sold at any number of prices and still reach a
significant number of people.
The challenge of selecting the best price for
your product or service will require a certain
amount of testing.
UNDERSTANDING THE PRICING EQUATION
Let's assume we are selling a product. Let us
also assume that we know that the product can be
sold for $10 or $50. Let us also assume that if
the price dips below $10 or rises above $50, then
the product sales fall off significantly.
Our challenge is to determine the best rate at
which to sell our product.
Testing has shown us that we can sell 1000 items
a week at $10. Testing has also shown that we can
sell 500 items per week at $50. And testing has
shown that we can sell 650 items per week at $45.
At $10, our projected weekly earnings are
$10,000. When we sell the product at $50, we know
that we can earn $25,000 per week. Most
importantly, we know that we can earn $29,250
when our product is priced at $45.
With the imaginary testing we have done on our
imaginary product, we can easily see that selling
our product at $45 per item will earn us more
money over the long haul.
Thus, when we make the decision for a national
rollout of our product, then we will price our
product at $45.
Of course, this is a very simplistic analysis of
the point I am trying to make. Though simple, I
believe this analogy will help you understand the
methods of developing a product's prices.
PROMOTION
Promotion, on the other hand, is the process of
notifying the consumers for your product or
service of your availability to serve them.
Methods of promotion vary distinctly and should
be arranged to meet very specific goals.
As with product, place and price, promotion
should not be left to chance. You should test
every ad, every media, and every price point to
determine the best bang for your promotional
dollars.
HEADS UP!
If you are an online promoter or marketer, please
factor in the most important element concerning
the cost of your promotions.
What element is that? Your time!
Value your time at a certain dollar amount, and
figure in your time into the cost of your
promotional accounting.
I say this because too many online promoters lose
sight of this concept and spend 20 hours to
generate one sale while using free advertising.
Even if you rate your time at the federal minimum
wage, then you will have invested $105 of your
time for one sale that might only net you a gross
sale of $45!
ARE YOU TRULY A MARKETER OR ARE YOU JUST A
PROMOTER?
Most people who run a business on the Internet
call themselves marketers. Yet, most of these
same people are really just promoters wrapped in
the label of a marketer.
True marketers do not promote without a lot of
advance work. They spend time planning, testing
and measuring their actions and results to get
the most out of every dollar spent and earned.
Entrepreneurs finesse the art of marketing as
they build their company into a major enterprise.
If you are a promoter who does not keep an eye on
the total marketing equation, then you are bound
to fail.
If you do call yourself a marketer, then do what
a professional marketer does. Make sure that
every dollar spent is spent well. Make sure that
every dollar earned is put to good use. Market
well so that when the people of the next
generation look at your life, they will see a
fine example of a successful entrepreneur that
they will strive to emulate.
About The Author:
--------------------------------------------------
Stone Evans Will Personally Build A Money Making
Website Just For You That's 100% Ready To Take
Orders And Pull In Massive Residual Profits Today!
Get All The Exciting Details And Signup Now At:
http://www.PlugInProfitSite.com/main-10241
--------------------------------------------------
NOTE: You have full permission to reprint this
article within your website or newsletter as long
as you leave the article fully intact and include
the "About The Author" resource box. Thanks! :-)
Copyright © Stone Evans, The Home Biz Guy
http://www.PlugInProfitSite.com/main-10241
Are you an online marketer? Or do you simply
promote affiliate programs? Marketing is truly
the most misunderstood word in use today on the
Internet. Let me see if I can clarify this issue
just a bit.
In Marketing 101 at your local university,
marketing is actually the process of Product,
Place, Price and Promotion.
PRODUCT
No business can exist without a product or
service to sell.
In a nutshell, entrepreneurs are the people who
believe in a product, service or idea, so much
that they are willing to invest their lives into
the development of their dream.
Historically, every major corporation in the
world was started by an entrepreneur with a dream
and the drive to make it a reality.
However, there comes a time in the life of every
corporation when those who fear the gambling
nature of their founder, squash the
entrepreneurial drive that made the company a
viable concern in the first place. The
entrepreneur will either submit to the careful
nature of the stockholders, or he will be forced
to leave the company he created.
The only entrepreneurs who withstand the pressure
to move more carefully are those who have
maintained majority control over their companies.
PLACE
In the offline world, place is defined by
location. On the Internet, place is defined by
domain name and the web hosting service chosen.
Both online and offline, place can make or break
a company without respect to the quality and
value of the product, service or idea.
PRICE
Selecting a price is determined first on a basis
of whether the company wants to be seen as a
discount or a value company.
Take for example Wal-Mart and Staples.
Wal-Mart is the lead discounter in the
marketplace. Staples on the other hand is the
specialist in office supplies.
Both sell a significant number of office supplies
despite the fact that the lowest price can
usually be found at Wal-Mart. As a value dealer,
Staples can afford to charge more for their
products than Wal-Mart.
So the question for you is whether you want to
position your company as a discount or value
company.
Testing has shown that products and services can
be sold at any number of prices and still reach a
significant number of people.
The challenge of selecting the best price for
your product or service will require a certain
amount of testing.
UNDERSTANDING THE PRICING EQUATION
Let's assume we are selling a product. Let us
also assume that we know that the product can be
sold for $10 or $50. Let us also assume that if
the price dips below $10 or rises above $50, then
the product sales fall off significantly.
Our challenge is to determine the best rate at
which to sell our product.
Testing has shown us that we can sell 1000 items
a week at $10. Testing has also shown that we can
sell 500 items per week at $50. And testing has
shown that we can sell 650 items per week at $45.
At $10, our projected weekly earnings are
$10,000. When we sell the product at $50, we know
that we can earn $25,000 per week. Most
importantly, we know that we can earn $29,250
when our product is priced at $45.
With the imaginary testing we have done on our
imaginary product, we can easily see that selling
our product at $45 per item will earn us more
money over the long haul.
Thus, when we make the decision for a national
rollout of our product, then we will price our
product at $45.
Of course, this is a very simplistic analysis of
the point I am trying to make. Though simple, I
believe this analogy will help you understand the
methods of developing a product's prices.
PROMOTION
Promotion, on the other hand, is the process of
notifying the consumers for your product or
service of your availability to serve them.
Methods of promotion vary distinctly and should
be arranged to meet very specific goals.
As with product, place and price, promotion
should not be left to chance. You should test
every ad, every media, and every price point to
determine the best bang for your promotional
dollars.
HEADS UP!
If you are an online promoter or marketer, please
factor in the most important element concerning
the cost of your promotions.
What element is that? Your time!
Value your time at a certain dollar amount, and
figure in your time into the cost of your
promotional accounting.
I say this because too many online promoters lose
sight of this concept and spend 20 hours to
generate one sale while using free advertising.
Even if you rate your time at the federal minimum
wage, then you will have invested $105 of your
time for one sale that might only net you a gross
sale of $45!
ARE YOU TRULY A MARKETER OR ARE YOU JUST A
PROMOTER?
Most people who run a business on the Internet
call themselves marketers. Yet, most of these
same people are really just promoters wrapped in
the label of a marketer.
True marketers do not promote without a lot of
advance work. They spend time planning, testing
and measuring their actions and results to get
the most out of every dollar spent and earned.
Entrepreneurs finesse the art of marketing as
they build their company into a major enterprise.
If you are a promoter who does not keep an eye on
the total marketing equation, then you are bound
to fail.
If you do call yourself a marketer, then do what
a professional marketer does. Make sure that
every dollar spent is spent well. Make sure that
every dollar earned is put to good use. Market
well so that when the people of the next
generation look at your life, they will see a
fine example of a successful entrepreneur that
they will strive to emulate.
About The Author:
--------------------------------------------------
Stone Evans Will Personally Build A Money Making
Website Just For You That's 100% Ready To Take
Orders And Pull In Massive Residual Profits Today!
Get All The Exciting Details And Signup Now At:
http://www.PlugInProfitSite.com/main-10241
--------------------------------------------------
NOTE: You have full permission to reprint this
article within your website or newsletter as long
as you leave the article fully intact and include
the "About The Author" resource box. Thanks! :-)
Tracking Offline Advertising.
Tracking Offline Advertising Success by Measuring ROI
Copyright © Stone Evans, The Home Biz Guy
http://www.PlugInProfitSite.com/main-10241
The great promise of online advertising has
always been that advertisers will now be able to
effectively track the successes and failures of
their online advertising efforts. This promise
has been met.
Yet, for those of us who still employ offline
promotions and advertising methods, we must
consider the various ways in which we can
effectively track our results in the old-world
media.
TRACKING RESULTS BEFORE THE INTERNET AGE
How long has it been? Ten Years? Believe it or
not, it has been less than ten years since the
Internet went mainstream.
Companies still utilize the same methods to track
results as they did before we laid our hopes on
the Digital Superhighway.
TV advertisers ask you to call extension X. Radio
advertisers offer you additional savings if you
tell them you heard it on XYZ radio station. In
newspapers and magazines, advertisers suggest you
clip the attached coupons.
Why do you think advertisers employ these tactics?
Simple. They need to know what advertising is
bringing customers in the front door and to their
cash register.
By understanding what advertisers are bringing
them customers and dollars, they have a better
understanding of where to spend their next wave
of advertising dollars. Additionally, they can
do a side-by-side comparison of their Advertising
Return on Investment (ROI) to determine which
method brings them the most percentage of return
per dollar spent.
UNDERSTANDING HOW WE SHOULD MEASURE
The truth is that we really do need to know how
people are deciding to visit and buy from our
business establishment.
Some consider this idea silly or even a waste of
their valuable time. Far too many people, who
think of tracking in this fashion, end up
searching for a job at some point in their
future. Unless pure dumb luck is on the side of
the business owner, a business simply cannot
survive if it does not track the effectiveness of
its advertising.
Somehow, some way, a business owner or his
marketing staff must look at their advertising
and promotion budgets, and look at their
advertising mediums and find a way to know which
is doing the job for them and which is not.
DISCOVERING WHAT MOTIVATES OUR CUSTOMERS
Somehow, we must get our customers to tell us how
they found us and what ad motivated them to come
in and purchase our product or service.
Everyday, businesses motivate their customers to
tell them how they learned of them by having the
customer call a certain extension, offer them an
additional discount to tell them which
advertisement they had heard, or to offer them a
coupon to use.
Others motivate their customers to tell them how
they had learned of their business by offering a
very specific product in their advertising. They
know that if someone shows up at their business
to buy a certain product, then they will know how
the person had heard of their business.
This is why you should make your radio
advertising focus on a different promotion than
your newspaper advertising. Different mediums
should focus on different leader pieces so that
you can see which medium provides the best
results.
UNDERSTANDING WHY WE SHOULD MEASURE RESULTS
We measure advertising results so that we can
learn how to not waste our money and to learn how
to get the most bang for our advertising dollar.
Return On Investment or ROI is the key
measurement utilized to determine the value of
our advertising.
It is best to show in an example how ROI is
measured.
Cost of Newspaper Advertising: $150
Number of Items Sold As a Result: 60
Retail Price of Individual Item: $ 10
Profit on Individual Item: $ 3
Gross Income on Items Sold: $600
Gross Profit on Items Sold: $180
In this example, you have spent $150 to make
$180. Your ROI is 120%.
Cost of Radio Advertising: $ 300
Number of Items Sold As a Result: 50
Retail Price of Individual Item: $ 20
Profit on Individual Item: $ 6
Gross Income on Items Sold: $1000
Gross Profit on Items Sold: $ 300
In this example, you have spent $300 to make
$300. Your ROI is 100%.
Utilizing these two examples, you can quickly
discern why and how we are calculating ROI.
Now, some people would consider both to be good
investments of their advertising dollars. In
fact, many believe that so long as their
advertising generates enough sales to break even
as the radio example did, then they consider the
investment to have been in their future rather
than their present. So long as you do not lose
money on the transaction, then you should at least
be willing to continue with the advertising
medium that was used.
However, over time, you might find that the
newspaper advertising will continue to provide
the 120% ROI. If that is the case, then your
newspaper advertising should take more of a
center stage in your advertising efforts so that
you can develop more profits which can be used to
increase your dollar investment into your
advertising.
WELCOME TO THE WORLD OF TRACKING YOUR OFFLINE
PROMOTIONS
With this introduction, you should now have
available to you the knowledge necessary to
introduce tracking into your marketing efforts.
Those who take the time and effort to advertise
and track their results will benefit more than
you can imagine.
Truth be known, a single person with a dream
today started every big corporation in the world
many years ago. Each of these corporations grew
from a fledgling operation to a economic
powerhouse by tracking and tweaking their
Advertising ROI.
Every corporation and small business who will
remain in business through the long term will be
tracking their advertising and promotional
efforts today. It is an investment into their
future success. If you make the same kind of
investment of time and cash resources, you too
will be making an investment in your future
success.
About The Author:
--------------------------------------------------
Stone Evans Will Personally Build A Money Making
Website Just For You That's 100% Ready To Take
Orders And Pull In Massive Residual Profits Today!
Get All The Exciting Details And Signup Now At:
http://www.PlugInProfitSite.com/main-10241
--------------------------------------------------
NOTE: You have full permission to reprint this
article within your website or newsletter as long
as you leave the article fully intact and include
the "About The Author" resource box. Thanks! :-)
Copyright © Stone Evans, The Home Biz Guy
http://www.PlugInProfitSite.com/main-10241
The great promise of online advertising has
always been that advertisers will now be able to
effectively track the successes and failures of
their online advertising efforts. This promise
has been met.
Yet, for those of us who still employ offline
promotions and advertising methods, we must
consider the various ways in which we can
effectively track our results in the old-world
media.
TRACKING RESULTS BEFORE THE INTERNET AGE
How long has it been? Ten Years? Believe it or
not, it has been less than ten years since the
Internet went mainstream.
Companies still utilize the same methods to track
results as they did before we laid our hopes on
the Digital Superhighway.
TV advertisers ask you to call extension X. Radio
advertisers offer you additional savings if you
tell them you heard it on XYZ radio station. In
newspapers and magazines, advertisers suggest you
clip the attached coupons.
Why do you think advertisers employ these tactics?
Simple. They need to know what advertising is
bringing customers in the front door and to their
cash register.
By understanding what advertisers are bringing
them customers and dollars, they have a better
understanding of where to spend their next wave
of advertising dollars. Additionally, they can
do a side-by-side comparison of their Advertising
Return on Investment (ROI) to determine which
method brings them the most percentage of return
per dollar spent.
UNDERSTANDING HOW WE SHOULD MEASURE
The truth is that we really do need to know how
people are deciding to visit and buy from our
business establishment.
Some consider this idea silly or even a waste of
their valuable time. Far too many people, who
think of tracking in this fashion, end up
searching for a job at some point in their
future. Unless pure dumb luck is on the side of
the business owner, a business simply cannot
survive if it does not track the effectiveness of
its advertising.
Somehow, some way, a business owner or his
marketing staff must look at their advertising
and promotion budgets, and look at their
advertising mediums and find a way to know which
is doing the job for them and which is not.
DISCOVERING WHAT MOTIVATES OUR CUSTOMERS
Somehow, we must get our customers to tell us how
they found us and what ad motivated them to come
in and purchase our product or service.
Everyday, businesses motivate their customers to
tell them how they learned of them by having the
customer call a certain extension, offer them an
additional discount to tell them which
advertisement they had heard, or to offer them a
coupon to use.
Others motivate their customers to tell them how
they had learned of their business by offering a
very specific product in their advertising. They
know that if someone shows up at their business
to buy a certain product, then they will know how
the person had heard of their business.
This is why you should make your radio
advertising focus on a different promotion than
your newspaper advertising. Different mediums
should focus on different leader pieces so that
you can see which medium provides the best
results.
UNDERSTANDING WHY WE SHOULD MEASURE RESULTS
We measure advertising results so that we can
learn how to not waste our money and to learn how
to get the most bang for our advertising dollar.
Return On Investment or ROI is the key
measurement utilized to determine the value of
our advertising.
It is best to show in an example how ROI is
measured.
Cost of Newspaper Advertising: $150
Number of Items Sold As a Result: 60
Retail Price of Individual Item: $ 10
Profit on Individual Item: $ 3
Gross Income on Items Sold: $600
Gross Profit on Items Sold: $180
In this example, you have spent $150 to make
$180. Your ROI is 120%.
Cost of Radio Advertising: $ 300
Number of Items Sold As a Result: 50
Retail Price of Individual Item: $ 20
Profit on Individual Item: $ 6
Gross Income on Items Sold: $1000
Gross Profit on Items Sold: $ 300
In this example, you have spent $300 to make
$300. Your ROI is 100%.
Utilizing these two examples, you can quickly
discern why and how we are calculating ROI.
Now, some people would consider both to be good
investments of their advertising dollars. In
fact, many believe that so long as their
advertising generates enough sales to break even
as the radio example did, then they consider the
investment to have been in their future rather
than their present. So long as you do not lose
money on the transaction, then you should at least
be willing to continue with the advertising
medium that was used.
However, over time, you might find that the
newspaper advertising will continue to provide
the 120% ROI. If that is the case, then your
newspaper advertising should take more of a
center stage in your advertising efforts so that
you can develop more profits which can be used to
increase your dollar investment into your
advertising.
WELCOME TO THE WORLD OF TRACKING YOUR OFFLINE
PROMOTIONS
With this introduction, you should now have
available to you the knowledge necessary to
introduce tracking into your marketing efforts.
Those who take the time and effort to advertise
and track their results will benefit more than
you can imagine.
Truth be known, a single person with a dream
today started every big corporation in the world
many years ago. Each of these corporations grew
from a fledgling operation to a economic
powerhouse by tracking and tweaking their
Advertising ROI.
Every corporation and small business who will
remain in business through the long term will be
tracking their advertising and promotional
efforts today. It is an investment into their
future success. If you make the same kind of
investment of time and cash resources, you too
will be making an investment in your future
success.
About The Author:
--------------------------------------------------
Stone Evans Will Personally Build A Money Making
Website Just For You That's 100% Ready To Take
Orders And Pull In Massive Residual Profits Today!
Get All The Exciting Details And Signup Now At:
http://www.PlugInProfitSite.com/main-10241
--------------------------------------------------
NOTE: You have full permission to reprint this
article within your website or newsletter as long
as you leave the article fully intact and include
the "About The Author" resource box. Thanks! :-)
Starting Your Home Based Business on a shoestring Budget".
Starting Your Home Based Business on a Shoestring Budget
Copyright © Stone Evans, The Home Biz Guy
http://www.PlugInProfitSite.com/main-10241
Whether seeking a supplemental income or a
full-time income, many folks have undertaken the
task to discover a viable home based business
solution to meet their personal needs.
For most folks who contemplate a home business, a
low-cost or no-cost solution is not only nice,
but also very necessary. Many also seek to find a
home business that will permit them to maintain
their regular day job in order to protect their
base income.
Taking the cautious approach to a home based
business and keeping one's job during the
start-up period is often a very good decision. By
maintaining one's job, one can maintain the
health of their personal finances while
permitting their home business grow healthy and
strong.
Fortunately, most home based businesses can be
started with little or no cash, can be maintained
on a shoestring budget, and can be operated
successfully with only a part-time investment.
One day, the business will be strong enough to
support itself and its owner. When that time
comes, it will make good sense for the business
owner to leave his or her outside job to dedicate
more time to growing and maintaining their new
thriving home based business. You will know when
that time has finally arrived.
The nature of a home based business makes it easy
and very realistic for most folks to take the
plunge into home business ownership.
Yet, many folks put off starting their own home
based business, because they have the
misconception that they will have to risk
thousands of their own hard-earned dollars at
start-up. Then later, if their business fails,
they fear they may be forced to take out a second
mortgage on their house just to stay out of
bankruptcy.
Are you one of these folks? Do you let your fears
of failure keep you from reaching for your dreams?
If so, then allow me to introduce you to a few
home business ideas that you can start for less
than $100 and can be started and operated very
profitably as a part-time business.
THE LIFEBLOOD OF ALL SUCCESSFUL BUSINESSES
First of all, let me advise you to search out a
business model that will deliver steady and
repeat business. It is the one thing --- above
all others --- that will assure that your company
can survive the test of time.
HOME-BASED MAIL ORDER:
Home-based mail order is a good example of how
one can quickly grow a home business income. Mail
order is a low cost start-up business that can be
launched for around $100 USD.
With proper planning, your home-based mail order
business will not require up-front inventory
purchases. In the mail order business, it is not
uncommon to rely upon drop-shippers for product
fulfillment services.
By utilizing drop-shippers, we can sell the
products, collect the money and then purchase the
products from the wholesale outlet. The wholesale
outlet will then put a return address for your
company on the product packaging and deliver the
product directly to your customer.
Your primary expense in the mail-order business
is advertising. Classified advertising tends to
be a relatively inexpensive form of advertising
with thousands of outlets available to the small
business owner.
WHOLESALE BUSINESS:
Buy low --- sell high. You can acquire high
quality, top-of-the-line merchandise for a
fraction of the retail cost. Starting a wholesale
business would require a Wholesale Dealers
Directory as your source for merchandise. You can
find a Wholesale Deales Directory by using any
search engine to look up the term.
AUCTIONS:
Auctions can be an excellent source for buying
cheap and selling high. Both government auctions
and Internet auctions can lead to some excellent
profit opportunities. Auctions are an excellent
tool for both acquiring and selling merchandise.
MAKE AND SELL YOUR CRAFTS:
Crafts are a hot seller at country fairs, swap
meets or anyplace where people gather. Make your
own crafts and sell them for a tidy profit!
SELLING INFORMATION:
Selling information by mail is another good
example of an inexpensive home based business
start-up. One can gain the resale rights to
information for usually about $50 USD. Other
costs will include printer cartridges, paper and
postage. There are plenty of free classifieds
sites on the Internet, in which to successfully
advertise your information.
WRITE INFORMATIONAL BOOKLETS:
Write and publish your own informational
booklets; sell them at a high price! All you need
is a little know-how, a printer, paper and
stamps. This is a GREAT home business idea! You
can also sell the resale rights to others, for
extra profits. In this age of the Internet, you
may also take advantage of the fact that selling
information is one of the most profitable
endeavors one can pursue online.
OFFICE SERVICES:
Offer office services for hire in your local
paper. You'll be surprised at the amount of
regular office business that can be gleaned from
one little classified ad. Word processing, typing,
accounting, data entry, proofreading,
transcription, promotional letters and
newsletters. All these tasks can be accomplished
right from your own home office.
AVON REPRESENTATIVE:
Yes, Avon's been around for eternity, hasn't it?
Then it's not such a bad prospect as a home based
business, is it? I once knew a woman who did so
much business as an Avon rep. that she had people
calling her and knocking at her door wanting to
order products at all hours of the day and night!
Once you are an established Avon representative,
you, too, will turn a good profit.
CONCLUSION:
On your search for the ideal home based business,
try not to get caught up in any scams that will
run off with your money. There are thousands of
scam artists out there just waiting for the
next sucker to come along. Remember, if it sounds
too good to be true, then it probably is. Just
use your good judgement and invest wisely in
proven methods of earning extra income.
About The Author:
--------------------------------------------------
Stone Evans Will Personally Build A Money Making
Website Just For You That's 100% Ready To Take
Orders And Pull In Massive Residual Profits Today!
Get All The Exciting Details And Signup Now At:
http://www.PlugInProfitSite.com/main-10241
--------------------------------------------------
NOTE: You have full permission to reprint this
article within your website or newsletter as long
as you leave the article fully intact and include
the "About The Author" resource box. Thanks! :-)
Copyright © Stone Evans, The Home Biz Guy
http://www.PlugInProfitSite.com/main-10241
Whether seeking a supplemental income or a
full-time income, many folks have undertaken the
task to discover a viable home based business
solution to meet their personal needs.
For most folks who contemplate a home business, a
low-cost or no-cost solution is not only nice,
but also very necessary. Many also seek to find a
home business that will permit them to maintain
their regular day job in order to protect their
base income.
Taking the cautious approach to a home based
business and keeping one's job during the
start-up period is often a very good decision. By
maintaining one's job, one can maintain the
health of their personal finances while
permitting their home business grow healthy and
strong.
Fortunately, most home based businesses can be
started with little or no cash, can be maintained
on a shoestring budget, and can be operated
successfully with only a part-time investment.
One day, the business will be strong enough to
support itself and its owner. When that time
comes, it will make good sense for the business
owner to leave his or her outside job to dedicate
more time to growing and maintaining their new
thriving home based business. You will know when
that time has finally arrived.
The nature of a home based business makes it easy
and very realistic for most folks to take the
plunge into home business ownership.
Yet, many folks put off starting their own home
based business, because they have the
misconception that they will have to risk
thousands of their own hard-earned dollars at
start-up. Then later, if their business fails,
they fear they may be forced to take out a second
mortgage on their house just to stay out of
bankruptcy.
Are you one of these folks? Do you let your fears
of failure keep you from reaching for your dreams?
If so, then allow me to introduce you to a few
home business ideas that you can start for less
than $100 and can be started and operated very
profitably as a part-time business.
THE LIFEBLOOD OF ALL SUCCESSFUL BUSINESSES
First of all, let me advise you to search out a
business model that will deliver steady and
repeat business. It is the one thing --- above
all others --- that will assure that your company
can survive the test of time.
HOME-BASED MAIL ORDER:
Home-based mail order is a good example of how
one can quickly grow a home business income. Mail
order is a low cost start-up business that can be
launched for around $100 USD.
With proper planning, your home-based mail order
business will not require up-front inventory
purchases. In the mail order business, it is not
uncommon to rely upon drop-shippers for product
fulfillment services.
By utilizing drop-shippers, we can sell the
products, collect the money and then purchase the
products from the wholesale outlet. The wholesale
outlet will then put a return address for your
company on the product packaging and deliver the
product directly to your customer.
Your primary expense in the mail-order business
is advertising. Classified advertising tends to
be a relatively inexpensive form of advertising
with thousands of outlets available to the small
business owner.
WHOLESALE BUSINESS:
Buy low --- sell high. You can acquire high
quality, top-of-the-line merchandise for a
fraction of the retail cost. Starting a wholesale
business would require a Wholesale Dealers
Directory as your source for merchandise. You can
find a Wholesale Deales Directory by using any
search engine to look up the term.
AUCTIONS:
Auctions can be an excellent source for buying
cheap and selling high. Both government auctions
and Internet auctions can lead to some excellent
profit opportunities. Auctions are an excellent
tool for both acquiring and selling merchandise.
MAKE AND SELL YOUR CRAFTS:
Crafts are a hot seller at country fairs, swap
meets or anyplace where people gather. Make your
own crafts and sell them for a tidy profit!
SELLING INFORMATION:
Selling information by mail is another good
example of an inexpensive home based business
start-up. One can gain the resale rights to
information for usually about $50 USD. Other
costs will include printer cartridges, paper and
postage. There are plenty of free classifieds
sites on the Internet, in which to successfully
advertise your information.
WRITE INFORMATIONAL BOOKLETS:
Write and publish your own informational
booklets; sell them at a high price! All you need
is a little know-how, a printer, paper and
stamps. This is a GREAT home business idea! You
can also sell the resale rights to others, for
extra profits. In this age of the Internet, you
may also take advantage of the fact that selling
information is one of the most profitable
endeavors one can pursue online.
OFFICE SERVICES:
Offer office services for hire in your local
paper. You'll be surprised at the amount of
regular office business that can be gleaned from
one little classified ad. Word processing, typing,
accounting, data entry, proofreading,
transcription, promotional letters and
newsletters. All these tasks can be accomplished
right from your own home office.
AVON REPRESENTATIVE:
Yes, Avon's been around for eternity, hasn't it?
Then it's not such a bad prospect as a home based
business, is it? I once knew a woman who did so
much business as an Avon rep. that she had people
calling her and knocking at her door wanting to
order products at all hours of the day and night!
Once you are an established Avon representative,
you, too, will turn a good profit.
CONCLUSION:
On your search for the ideal home based business,
try not to get caught up in any scams that will
run off with your money. There are thousands of
scam artists out there just waiting for the
next sucker to come along. Remember, if it sounds
too good to be true, then it probably is. Just
use your good judgement and invest wisely in
proven methods of earning extra income.
About The Author:
--------------------------------------------------
Stone Evans Will Personally Build A Money Making
Website Just For You That's 100% Ready To Take
Orders And Pull In Massive Residual Profits Today!
Get All The Exciting Details And Signup Now At:
http://www.PlugInProfitSite.com/main-10241
--------------------------------------------------
NOTE: You have full permission to reprint this
article within your website or newsletter as long
as you leave the article fully intact and include
the "About The Author" resource box. Thanks! :-)
Promoting Your Business with Copper wire? Think Again!".
Promoting Your Business with Copper Wire? Think Again!
Copyright © Stone Evans, The Home Biz Guy
http://www.PlugInProfitSite.com/main-10241
So many people launch their first or second
business with the misconception that they can
survive without advertising. It is their fear of
failure that almost single-handedly assures their
failure. They fear spending the money that they
need to get and keep their business running
during those early years of their operation.
Let’s face it, when you start in business, money
is usually pretty darn tight. So, you must figure
out how to get off the ground without throwing
your money down the drain. Every single red cent
is important enough to hang onto with a tight
fist.
NOW IS NOT THE TIME TO REINVENT COPPER WIRE
I am reminded of an old joke a friend used to
tell about himself.
My friend had always told me that both he and his
brother were the inventers of copper wire. He
insisted that the two of them were fighting over
a penny one day and managed to stretch it out
into the first strand of copper wire known to
mankind.
Indeed, now is not the time to try to reinvent
copper wire.
ADVERTISING IS A NECESSARY COMPONENT OF A
SUCCESSFUL BUSINESS
The point of advertising is to notify your
customers of the existence of your business. It
is necessary to tell people that you are in
business and to tell them what products and
services you are offering.
Unless people know that you are offering a
certain product or service at a certain price, no
one will knock upon your door to buy your wares.
If you fail to attract customers and dollars,
your business will die. Therefore, advertising is
a must for the success of your business. Sure,
word of mouth can take you places, but it can
only take you so far. Advertising is designed to
pick up where word of mouth leaves off.
ATTRITION IS A DEFINITE FACTOR TO CONSIDER
Attrition is a factor in all businesses. A
business is able to pick up so many customers and
dollars on every advertising or promotion
venture. Yet, a certain portion of your old and
new customers and dollars will drop off over time.
You simply cannot rest on your laurels. You must
continue to generate new business and new dollars
or your business will die.
EZINE PUBLISHING DELIVERS A GOOD EXAMPLE OF
COMMERCIAL ATTRITION
If you have ever published an online ezine, then
you will have seen attrition first hand.
You can spend all week advertising your ezine and
note that your efforts have generated for example
500 new subscribers. Yet, by the end of the week,
your subscriber base has only climbed by 250
subscribers. What went wrong?
Well, this is how it works. Keep in mind this is
only an example to make my point, but if you have
ever published an ezine, then you will know I am
right on the money with this observation.
In one week:
· 500 people sign up for the first time.
· 40 of those people unsubscribe after the very
first issue because they do not like the content.
· 30 people quit after the first issue because
their only purpose in subscribing in the first
place was to get the freebie you had offered to
new subscribers.
· 30 of those people unsubscribe because they do
not remember subscribing to the ezine in the
first place.
· 80 email addresses bounce due to ISP email
filters.
· 20 people bounce because they did not pay their
Internet bill.
· 35 people have simply changed their email
addresses without submitting a change of address
to you.
· 15 people have quit the Internet altogether.
In the final analysis, 100 of your new
subscribers, or 20% of your newcomers are gone
after one week. Another 150 subscribers were
long-time subscribers who are gone for other
reasons.
If you make the mistake of stopping your
advertising, your ezine list will eventually wind
down to one subscriber --- you. In our example,
150 long-time subscribers disappear every week,
and there is nothing you can do to stop it. You
must absolutely keep a fresh flow of new
subscribers coming into the ezine in order
to stay ahead of the attrition curve.
STAYING AHEAD OF THE ATTRITION CURVE
An ezine or a business, what is the difference?
Not much. Your business will suffer the same fate
as the ezine if you do not advertise. I don’t
know how to make it any more clear than this.
Yes, you must be careful not to throw your money
away on advertising that does not generate
results. But you cannot afford to throw the baby
out with the bath water.
Carefully, pick your advertising, study your
results, and put your money back into what is
working for you.
In conclusion, you must decide. Do you want to
advertise your business, or do you want to watch
your business die? The decision is yours and
yours alone. Well, what are you going to do?
About The Author:
--------------------------------------------------
Stone Evans Will Personally Build A Money Making
Website Just For You That's 100% Ready To Take
Orders And Pull In Massive Residual Profits Today!
Get All The Exciting Details And Signup Now At:
http://www.PlugInProfitSite.com/main-10241
--------------------------------------------------
NOTE: You have full permission to reprint this
article within your website or newsletter as long
as you leave the article fully intact and include
the "About The Author" resource box. Thanks! :-)
Copyright © Stone Evans, The Home Biz Guy
http://www.PlugInProfitSite.com/main-10241
So many people launch their first or second
business with the misconception that they can
survive without advertising. It is their fear of
failure that almost single-handedly assures their
failure. They fear spending the money that they
need to get and keep their business running
during those early years of their operation.
Let’s face it, when you start in business, money
is usually pretty darn tight. So, you must figure
out how to get off the ground without throwing
your money down the drain. Every single red cent
is important enough to hang onto with a tight
fist.
NOW IS NOT THE TIME TO REINVENT COPPER WIRE
I am reminded of an old joke a friend used to
tell about himself.
My friend had always told me that both he and his
brother were the inventers of copper wire. He
insisted that the two of them were fighting over
a penny one day and managed to stretch it out
into the first strand of copper wire known to
mankind.
Indeed, now is not the time to try to reinvent
copper wire.
ADVERTISING IS A NECESSARY COMPONENT OF A
SUCCESSFUL BUSINESS
The point of advertising is to notify your
customers of the existence of your business. It
is necessary to tell people that you are in
business and to tell them what products and
services you are offering.
Unless people know that you are offering a
certain product or service at a certain price, no
one will knock upon your door to buy your wares.
If you fail to attract customers and dollars,
your business will die. Therefore, advertising is
a must for the success of your business. Sure,
word of mouth can take you places, but it can
only take you so far. Advertising is designed to
pick up where word of mouth leaves off.
ATTRITION IS A DEFINITE FACTOR TO CONSIDER
Attrition is a factor in all businesses. A
business is able to pick up so many customers and
dollars on every advertising or promotion
venture. Yet, a certain portion of your old and
new customers and dollars will drop off over time.
You simply cannot rest on your laurels. You must
continue to generate new business and new dollars
or your business will die.
EZINE PUBLISHING DELIVERS A GOOD EXAMPLE OF
COMMERCIAL ATTRITION
If you have ever published an online ezine, then
you will have seen attrition first hand.
You can spend all week advertising your ezine and
note that your efforts have generated for example
500 new subscribers. Yet, by the end of the week,
your subscriber base has only climbed by 250
subscribers. What went wrong?
Well, this is how it works. Keep in mind this is
only an example to make my point, but if you have
ever published an ezine, then you will know I am
right on the money with this observation.
In one week:
· 500 people sign up for the first time.
· 40 of those people unsubscribe after the very
first issue because they do not like the content.
· 30 people quit after the first issue because
their only purpose in subscribing in the first
place was to get the freebie you had offered to
new subscribers.
· 30 of those people unsubscribe because they do
not remember subscribing to the ezine in the
first place.
· 80 email addresses bounce due to ISP email
filters.
· 20 people bounce because they did not pay their
Internet bill.
· 35 people have simply changed their email
addresses without submitting a change of address
to you.
· 15 people have quit the Internet altogether.
In the final analysis, 100 of your new
subscribers, or 20% of your newcomers are gone
after one week. Another 150 subscribers were
long-time subscribers who are gone for other
reasons.
If you make the mistake of stopping your
advertising, your ezine list will eventually wind
down to one subscriber --- you. In our example,
150 long-time subscribers disappear every week,
and there is nothing you can do to stop it. You
must absolutely keep a fresh flow of new
subscribers coming into the ezine in order
to stay ahead of the attrition curve.
STAYING AHEAD OF THE ATTRITION CURVE
An ezine or a business, what is the difference?
Not much. Your business will suffer the same fate
as the ezine if you do not advertise. I don’t
know how to make it any more clear than this.
Yes, you must be careful not to throw your money
away on advertising that does not generate
results. But you cannot afford to throw the baby
out with the bath water.
Carefully, pick your advertising, study your
results, and put your money back into what is
working for you.
In conclusion, you must decide. Do you want to
advertise your business, or do you want to watch
your business die? The decision is yours and
yours alone. Well, what are you going to do?
About The Author:
--------------------------------------------------
Stone Evans Will Personally Build A Money Making
Website Just For You That's 100% Ready To Take
Orders And Pull In Massive Residual Profits Today!
Get All The Exciting Details And Signup Now At:
http://www.PlugInProfitSite.com/main-10241
--------------------------------------------------
NOTE: You have full permission to reprint this
article within your website or newsletter as long
as you leave the article fully intact and include
the "About The Author" resource box. Thanks! :-)
Networking Your Business within Circles of Influence".
Networking Your Home Business within Circles of Influence
Copyright © Stone Evans, The Home Biz Guy
http://www.PlugInProfitSite.com/main-10241
When you need an auto mechanic or an air
conditioning repairman, where do you turn for
help? Sure, some people turn to the yellow
pages. But most will turn to friends and family
and ask if they know of anyone who can do the
work.
The best place for your business to be positioned
is to be the business on the tips of the tongues
of the people asked to make the referral.
THE 300 RULE
Preachers, funeral directors and people in a few
other professions have learned "the 300 rule"
through their own personal experience.
"The 300 rule" states that the average person
knows 300 people on a friendly level. Wedding
planners tend to make reservations for 300
guests. Funeral directors tend to need to make
room for 300 mourners. You get the idea.
DOODLING WITH CIRCLES OF INFLUENCE
Imagine your circle of friends, family and
acquaintances, a.k.a. your circle of influence.
Now, draw your circle of influence as a circle on
a blank piece of paper.
Next, contemplate the people in your parents'
circle of influence. Some people who know your
parents also know you. Therefore, you will share
some influence with the people your folks know.
Now draw your parents' circle of influence on your
piece of paper.
Your circle and your parents' circle will
intersect in one area, although the larger
majority of the two circles will not intersect.
If you are like most people, the two circles on
your page at this point looks very similar to the
MasterCard logo.
Now imagine drawing a page full of intersecting
circles, each circle representing the circle of
influence of the people who are within your own
circle of influence. Imagine trying to
encapsulate an accurate rendering of where your
circle and the circle of your friends will
actually intersect.
Some circles will share a large area of space,
while others will barely cover one another.
Actually, you can only imagine at this point what
your piece of paper will look like. The actual
layout of the circles imagined in this analogy is
simply too overwhelming for the mind to
comprehend.
THE BIG PICTURE
300 multiplied by 300 equals 90,000. By using the
analogy of doodles in the previous section, the
average person can actually network with up to
90,000 people! Even factoring in the overlap,
one can still probably network with 50,000 people
through their own circle of influence!
Simply amazing, isn't it?
HERE IS THE SECRET TO YOUR SUCCESS
There are 300 people on this planet whom you have
a reasonable amount of influence. Take advantage
of this fact. Make darn sure that every person
within your own circle of influence KNOWS that
you are in business for yourself, and make sure
they understand what your business offers.
When your friend is asked to make a referral,
they will recommend you.
PASSIVE VERSUS ACTIVE REFERRAL NETWORKING
When people ask your friends for a referral and
your friend mentions your business, that is
passive referral networking.
Active referral networking is when you can get
your friends go directly to their friends and say
"Hey, I have a friend who just started a
business. If you are in need of what he offers or
you know someone who will need his services,
would you please give my friend a call or make
the referral to his business?"
If you can get even a portion of the people in
your own circle of influence to actively refer
your business, then you have built the foundation
to build an advertising campaign even more
effective than the average local television
advertising campaign.
Think about that for a moment.
Most people only dream of reaching 50,000
potential customers with their television
advertising dollars. You now have the knowledge
to reach 50,000 people without spending a single
penny.
About The Author:
--------------------------------------------------
Stone Evans Will Personally Build A Money Making
Website Just For You That's 100% Ready To Take
Orders And Pull In Massive Residual Profits Today!
Get All The Exciting Details And Signup Now At:
http://www.PlugInProfitSite.com/main-10241
--------------------------------------------------
NOTE: You have full permission to reprint this
article within your website or newsletter as long
as you leave the article fully intact and include
the "About The Author" resource box. Thanks! :-)
Copyright © Stone Evans, The Home Biz Guy
http://www.PlugInProfitSite.com/main-10241
When you need an auto mechanic or an air
conditioning repairman, where do you turn for
help? Sure, some people turn to the yellow
pages. But most will turn to friends and family
and ask if they know of anyone who can do the
work.
The best place for your business to be positioned
is to be the business on the tips of the tongues
of the people asked to make the referral.
THE 300 RULE
Preachers, funeral directors and people in a few
other professions have learned "the 300 rule"
through their own personal experience.
"The 300 rule" states that the average person
knows 300 people on a friendly level. Wedding
planners tend to make reservations for 300
guests. Funeral directors tend to need to make
room for 300 mourners. You get the idea.
DOODLING WITH CIRCLES OF INFLUENCE
Imagine your circle of friends, family and
acquaintances, a.k.a. your circle of influence.
Now, draw your circle of influence as a circle on
a blank piece of paper.
Next, contemplate the people in your parents'
circle of influence. Some people who know your
parents also know you. Therefore, you will share
some influence with the people your folks know.
Now draw your parents' circle of influence on your
piece of paper.
Your circle and your parents' circle will
intersect in one area, although the larger
majority of the two circles will not intersect.
If you are like most people, the two circles on
your page at this point looks very similar to the
MasterCard logo.
Now imagine drawing a page full of intersecting
circles, each circle representing the circle of
influence of the people who are within your own
circle of influence. Imagine trying to
encapsulate an accurate rendering of where your
circle and the circle of your friends will
actually intersect.
Some circles will share a large area of space,
while others will barely cover one another.
Actually, you can only imagine at this point what
your piece of paper will look like. The actual
layout of the circles imagined in this analogy is
simply too overwhelming for the mind to
comprehend.
THE BIG PICTURE
300 multiplied by 300 equals 90,000. By using the
analogy of doodles in the previous section, the
average person can actually network with up to
90,000 people! Even factoring in the overlap,
one can still probably network with 50,000 people
through their own circle of influence!
Simply amazing, isn't it?
HERE IS THE SECRET TO YOUR SUCCESS
There are 300 people on this planet whom you have
a reasonable amount of influence. Take advantage
of this fact. Make darn sure that every person
within your own circle of influence KNOWS that
you are in business for yourself, and make sure
they understand what your business offers.
When your friend is asked to make a referral,
they will recommend you.
PASSIVE VERSUS ACTIVE REFERRAL NETWORKING
When people ask your friends for a referral and
your friend mentions your business, that is
passive referral networking.
Active referral networking is when you can get
your friends go directly to their friends and say
"Hey, I have a friend who just started a
business. If you are in need of what he offers or
you know someone who will need his services,
would you please give my friend a call or make
the referral to his business?"
If you can get even a portion of the people in
your own circle of influence to actively refer
your business, then you have built the foundation
to build an advertising campaign even more
effective than the average local television
advertising campaign.
Think about that for a moment.
Most people only dream of reaching 50,000
potential customers with their television
advertising dollars. You now have the knowledge
to reach 50,000 people without spending a single
penny.
About The Author:
--------------------------------------------------
Stone Evans Will Personally Build A Money Making
Website Just For You That's 100% Ready To Take
Orders And Pull In Massive Residual Profits Today!
Get All The Exciting Details And Signup Now At:
http://www.PlugInProfitSite.com/main-10241
--------------------------------------------------
NOTE: You have full permission to reprint this
article within your website or newsletter as long
as you leave the article fully intact and include
the "About The Author" resource box. Thanks! :-)
Keeping Your Email Box Organized."
Keeping Your Email Box Organized & Ready for Business
Copyright © Stone Evans, The Home Biz Guy
http://www.PlugInProfitSite.com/main-10241
Learning how to get the most organization from
your email software is very likely the most
important skill you can learn to conduct a
successful online home business.
There are three primary email applications on the
market that folks use to manage their incoming
POP3 email. Those three are:
· Microsoft Outlook Express
· Eudora
· Netscape Mail
In order to get the most from your email
software, there are three key processes that you
should learn. These processes are concerned with
data organization, saving time and email database
management.
SET UP EMAIL FOLDERS
Organization is key to any emails that you intend
to save. Having 2000 emails in one folder is a
sure-fire road map to confusion and lost
communications and information.
You are the best judge as to how to organize your
email into topics that provide an easy method of
retrieval of the information when you need it
most.
Fortunately, the primary email browsers make it
easy to organize your information. By allowing
you to create folders within your email software,
you can file specific emails into folders
dedicated to the topic of the email.
To create new folders:
OUTLOOK EXPRESS: 1. Click File - Folders - New ---
alternatively, you may also right click an item
in the Folder window --- and then type in the
name of your new folder. Highlight the folder
above where you would like your new folder
to be placed, and then click OK.
EUDORA: Click on Mailbox - New --- or right click
on Eudora in the folders window and then click on
New. When the window opens, type in the name of
your new mailbox and click OK. If you want to
create a folder to place other mailboxes into,
click the checkbox before clicking OK.
NETSCAPE MAIL: Click File - New Folder. Then from
the drop-down menu, select the folder that you
wish to be the folder directly above your new
folder, before clicking OK.
FILTERING EMAIL
Email filters are a tool to help you save time
and frustration. Have you ever lost an incoming
email under the deluge of email coming into your
mailbox? With filters, you can direct the
important email or not-so-important email into
certain pre-ordained folders.
As part of the war against spam, most ISP's use
filters every day in an attempt to keep the spam
out of your mailbox. In fact, I even use filters
to sort my incoming mail trying to catch the spam
my ISP missed.
Don’t be fooled into thinking you need some
special software to filter your email. Setting up
filters is actually quite easy.
To setup email filters:
OUTLOOK EXPRESS: Click on Tools - Message Rules -
Mail. A wizard will open to help you create your
new email filters. Just follow the instructions
provided to direct mail based on certain criteria
into certain folders.
EUDORA: Click on Special - Make Filter. Once
again, just follow the instructions in the Filter
wizard.
NETSCAPE MAIL: Click on Edit - Mail Filters. Then
click on New in the wizard. Once you click on
New, you will be taken to a new wizard window.
Follow the instructions here, then when you are
done, click on OK. This will return you to the
first window where you will set up the sorting
order of your filter.
CLEANING AND COMPRESSING YOUR MAIL DATA
This is an important part of your email
management. When you no longer need an email, it
should be deleted. When you first delete an
email, your software will send the email to the
Trash Bin. Your email is not actually deleted
until you first empty your trash bin.
Emptying your trash bin compresses the mailboxes
from where the email was originally filed. This
is absolutely paramount to the protection of your
email data. If you go too long between
compressing your email data, then your email data
could become corrupted and you might need
assistance in recovering your email data.
Even after you have emptied your trash,
Compressing Folders is a recommended step to
prevent other data corruption. Once you
understand that an email does not actually move
from one folder to another until the folder is
compressed, then you can better appreciate this
advice.
As an example, when Email A comes into your main
Inbox, the data connected to Email A appears in
two files. One file contains the header and body
of the email. The other file contains only the
email header information.
When an email is moved from one folder to the
other, only the header information is actually
moved. The body information will not be deleted
from the original folder until which time the
original folder is compressed.
This explains the purpose of emptying the trash
AND compressing folders. If the email was simply
moved from the Inbox to another folder, then
emptying the trash is not enough. The original
placement of the email is not actually removed
from the file that contains the body information
until the message has been designated for
compression.
To empty your trash:
OUTLOOK EXPRESS: Click on Edit - Empty 'Deleted
Items' Folder. To compress the remaining folders,
click on Tools - Options, then click on the tab
for Maintenance. Then click the button that says,
"Clean Up Now". Once the compression is completed,
click OK.
EUDORA: Click Special - Empty Trash. To compress
the remaining items that need compression, then
click on Special - Compact Mailboxes.
NETSCAPE MAIL: Click on File - Empty Trash
Folder. To compress the mailboxes, click on File
- Compress Folders.
I cannot stress enough how important it is that
you utilize the tools for emptying the trash and
compressing the mail folders. Protecting your
email data on a regular basis is good practice
for avoiding disaster in your mailbox.
So many of us rely upon our email software to
keep our online business running smoothly. Once
you master the tools provided in your email
software, your online business will run smoothly
also.
Let me share one important lesson I l've learned
about computer software. One should never be
afraid to try new things. Learning how to get the
most out of your software relies upon your
willingness to dig in and learn how to use it.
Once you learn how to use your software to its
full potential, then your life will be greatly
simplified and your effectiveness will be
dramatically improved.
About The Author:
--------------------------------------------------
Stone Evans Will Personally Build A Money Making
Website Just For You That's 100% Ready To Take
Orders And Pull In Massive Residual Profits Today!
Get All The Exciting Details And Signup Now At:
http://www.PlugInProfitSite.com/main-10241
--------------------------------------------------
NOTE: You have full permission to reprint this
article within your website or newsletter as long
as you leave the article fully intact and include
the "About The Author" resource box. Thanks! :-)
Copyright © Stone Evans, The Home Biz Guy
http://www.PlugInProfitSite.com/main-10241
Learning how to get the most organization from
your email software is very likely the most
important skill you can learn to conduct a
successful online home business.
There are three primary email applications on the
market that folks use to manage their incoming
POP3 email. Those three are:
· Microsoft Outlook Express
· Eudora
· Netscape Mail
In order to get the most from your email
software, there are three key processes that you
should learn. These processes are concerned with
data organization, saving time and email database
management.
SET UP EMAIL FOLDERS
Organization is key to any emails that you intend
to save. Having 2000 emails in one folder is a
sure-fire road map to confusion and lost
communications and information.
You are the best judge as to how to organize your
email into topics that provide an easy method of
retrieval of the information when you need it
most.
Fortunately, the primary email browsers make it
easy to organize your information. By allowing
you to create folders within your email software,
you can file specific emails into folders
dedicated to the topic of the email.
To create new folders:
OUTLOOK EXPRESS: 1. Click File - Folders - New ---
alternatively, you may also right click an item
in the Folder window --- and then type in the
name of your new folder. Highlight the folder
above where you would like your new folder
to be placed, and then click OK.
EUDORA: Click on Mailbox - New --- or right click
on Eudora in the folders window and then click on
New. When the window opens, type in the name of
your new mailbox and click OK. If you want to
create a folder to place other mailboxes into,
click the checkbox before clicking OK.
NETSCAPE MAIL: Click File - New Folder. Then from
the drop-down menu, select the folder that you
wish to be the folder directly above your new
folder, before clicking OK.
FILTERING EMAIL
Email filters are a tool to help you save time
and frustration. Have you ever lost an incoming
email under the deluge of email coming into your
mailbox? With filters, you can direct the
important email or not-so-important email into
certain pre-ordained folders.
As part of the war against spam, most ISP's use
filters every day in an attempt to keep the spam
out of your mailbox. In fact, I even use filters
to sort my incoming mail trying to catch the spam
my ISP missed.
Don’t be fooled into thinking you need some
special software to filter your email. Setting up
filters is actually quite easy.
To setup email filters:
OUTLOOK EXPRESS: Click on Tools - Message Rules -
Mail. A wizard will open to help you create your
new email filters. Just follow the instructions
provided to direct mail based on certain criteria
into certain folders.
EUDORA: Click on Special - Make Filter. Once
again, just follow the instructions in the Filter
wizard.
NETSCAPE MAIL: Click on Edit - Mail Filters. Then
click on New in the wizard. Once you click on
New, you will be taken to a new wizard window.
Follow the instructions here, then when you are
done, click on OK. This will return you to the
first window where you will set up the sorting
order of your filter.
CLEANING AND COMPRESSING YOUR MAIL DATA
This is an important part of your email
management. When you no longer need an email, it
should be deleted. When you first delete an
email, your software will send the email to the
Trash Bin. Your email is not actually deleted
until you first empty your trash bin.
Emptying your trash bin compresses the mailboxes
from where the email was originally filed. This
is absolutely paramount to the protection of your
email data. If you go too long between
compressing your email data, then your email data
could become corrupted and you might need
assistance in recovering your email data.
Even after you have emptied your trash,
Compressing Folders is a recommended step to
prevent other data corruption. Once you
understand that an email does not actually move
from one folder to another until the folder is
compressed, then you can better appreciate this
advice.
As an example, when Email A comes into your main
Inbox, the data connected to Email A appears in
two files. One file contains the header and body
of the email. The other file contains only the
email header information.
When an email is moved from one folder to the
other, only the header information is actually
moved. The body information will not be deleted
from the original folder until which time the
original folder is compressed.
This explains the purpose of emptying the trash
AND compressing folders. If the email was simply
moved from the Inbox to another folder, then
emptying the trash is not enough. The original
placement of the email is not actually removed
from the file that contains the body information
until the message has been designated for
compression.
To empty your trash:
OUTLOOK EXPRESS: Click on Edit - Empty 'Deleted
Items' Folder. To compress the remaining folders,
click on Tools - Options, then click on the tab
for Maintenance. Then click the button that says,
"Clean Up Now". Once the compression is completed,
click OK.
EUDORA: Click Special - Empty Trash. To compress
the remaining items that need compression, then
click on Special - Compact Mailboxes.
NETSCAPE MAIL: Click on File - Empty Trash
Folder. To compress the mailboxes, click on File
- Compress Folders.
I cannot stress enough how important it is that
you utilize the tools for emptying the trash and
compressing the mail folders. Protecting your
email data on a regular basis is good practice
for avoiding disaster in your mailbox.
So many of us rely upon our email software to
keep our online business running smoothly. Once
you master the tools provided in your email
software, your online business will run smoothly
also.
Let me share one important lesson I l've learned
about computer software. One should never be
afraid to try new things. Learning how to get the
most out of your software relies upon your
willingness to dig in and learn how to use it.
Once you learn how to use your software to its
full potential, then your life will be greatly
simplified and your effectiveness will be
dramatically improved.
About The Author:
--------------------------------------------------
Stone Evans Will Personally Build A Money Making
Website Just For You That's 100% Ready To Take
Orders And Pull In Massive Residual Profits Today!
Get All The Exciting Details And Signup Now At:
http://www.PlugInProfitSite.com/main-10241
--------------------------------------------------
NOTE: You have full permission to reprint this
article within your website or newsletter as long
as you leave the article fully intact and include
the "About The Author" resource box. Thanks! :-)
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